Today we’d like to introduce you to Callisto Monarch.
Hi Callisto, so excited to have you with us today. What can you tell us about your story?
Retiring at 29 was not originally in my plan. I’d worked in the fashion and entertainment industry since 18; and after 23 cities decided to put down roots in LA. I’d had the opportunity to produce several boutique fashion shows, two seasons of NY Fashion Week, and decided I wanted to work in film on television to round off my career skills as a wardrobe stylist and costume designer. I was fortunate enough to work on shows like Euphoria and Pearson in their first seasons and had really begun to pick up momentum in the production industry with my mentors leading me toward the Assistant Director track. Around the middle of 2019, I started to experience real burn out from the entertainment industry with the long hours and decided to take a break to reassess my long-term goals and really focus on passion projects. After some deliberation, I decided it was time to focus on my deepest passions and really live my dream life. When asked, “What makes you happy, what could you do forever?”; the answer was simple FASHION & ART.
I started dedicating more time to my abstract painting and also begin sketching lingerie on anime figures with the idea in mind that I’d like to start a lingerie line in time. Soon 2020 and the arrival of the pandemic was upon us and my desire to return to set had completely faded. I was officially in retirement and pursuing passion projects full time. Abstract painting had been something I was working on for the last three years and I was elated to spend more of my time creating art with no real idea how I’d get into selling or showcasing. As the desire begin to grow to do more with my art, my lingerie sketches had begin to give birth to a tangible project with more friends and artists gaining interest and really encouraging me to produce. At the end of 2020, I decided to hire a seamstress some models and to really kick things into gear. At the same time, I begin to see an increase in digital art and I started hearing this word NFT being thrown around more. For a while, it was hard to really grasp the concept of NFT’s and cryptocurrency but I wanted to merge these two worlds of fashion and art and really wanted my budding lingerie brand; now named FATALE; to be involved. By the beginning of 2021, I managed to release a small capsule collection for FATALE, built out our first website, completed the first look book and was ready to introduce the brand to market with a demo campaign. Sadly I hadn’t gotten much further in my quest for understanding of NTFs or how to get FATALE more involved in the digital art world. I begin to paint more and spend more time researching fine art and how to market myself more as a painter. By December of 2021, the word NFT was beginning to buzz around LA and NFT galleries began to pop up; I finally fell into a wealth of knowledge via Twitter of all places. One late night of insomnia lead to two weekly podcasts and so much more.
This January, I decided to take a stab at digital art and purchased an iPad to start digital drawings; I haven’t been able to put it down. I began attending a series of Twitter podcasts December 2021 and by January had my own weekly show and had become a community leader in the Web3/NFT community. Along with my weekly podcast, where I share information and discuss the constantly changing ecosystem that is web3. At the end of January, I released my first NFT and sold out my first full NFT collection in February of this year. I spend as much time as I can doing art case studies to teach myself shading, depth and other skills that assist my growing impressionist digital art style. I’ve always admired detailed impressionist paintings and 3D realism renders; these were the art pieces that moved me to have an interest in the digital art community and blending its high-quality art with my brand. I’d never imagined that I’d be the artist behind such pieces.
Fast forward to May and I have minted almost a dozen NFT collections and integrated FATALE into Web3. Crazy to think things all happen so fast. As soon as I entered the Web3 community, it was as if all the missing parts of my new career started to align. Tech is now the glue that holds Art & Fashion together in my world. Web3 has allowed me to get my brand in front of a global marketplace as well as my art. I now have paintings and garments for sale in both IRL and minted to the Blockchain on several of the major Web3 platforms such as Rarible, Objkt, and CocoNFT; with projects coming to Foundation, as well as my own minting platform to release in 2023. FATALE has also just released its clothing line affiliate FATALE Shape which appears in both Web2 & Web3. I’ll be participating in a few collaborations this fall and have some really exciting rebranding planned for the new year.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
As they say, that which doesn’t kill us makes us stronger. Retiring and finding my bliss through the blending of art, fashion and tech is beautiful and exciting. With that being said, life has very interesting timing for when it wants to reveal its truths. The beginning of a pandemic definitely seemed like I was a day late and a dollar short to the party. 2020 was an unpredictable year globally, and while my brain was bright-eyed and bushy-tailed about my new passions, the timing couldn’t have been worse. I am literally up at night losing sleep writing down my ideas because they are coming in so quickly, meanwhile the entire world is at a standstill; It feels like an infinite waiting game. As excited as I was, there was no way I was going to be selling luxury fashion or high-end art to anyone anytime soon. I also had no idea how I was going to make myself relevant in this new sector of the market when I’d always considered myself pretty rudimentary when it came to my tech skills. For every amazing idea that popped into my mind about a dozen countering questions were lingering over it. I wanted to make luxury fashion; would the economy recover? Would there be room in luxury markets for new brands? Would the fashion mammoths fall? I also had to consider the social climate that had come about now that the world had really slowed down. Did the world really need or want another luxury brand? Sure I wanted to make delicate handmade garments but would anyone want this and was there really a need? What problem was I solving and what value would my brand and creations add to society at a time like this? The imposter syndrome was overwhelming. While I had been a freelance artist for many years, I had also always gone to work for someone else and collected a paycheck. Now I was on my own to create something from nothing and I had no idea if anyone would really be interested in my passions. As a single mom in a pandemic who was newly retired, I also had no clue how I was financing my future projects.
When it came to FATALE, I was up all-night with ideas for sketches and inspiration for color pallets and themes for editorial shoots. When it came to art, my mind wandered from giant canvases larger than my body to art installations and smart home design. I always felt inspired and I always felt uncertain. If I had an idea that felt too grandiose, I immediately would scale it back and look for the most affordable way to accomplish the goal. Sometimes that was a good thought process and I’d find a new thrifty way to accomplish a goal, typically using skills from my former career as a stylist/customer; it also led to a lot of misfires. I’d overspend on the wrong part of a project and regret it or take the wrong collab and have poor execution of my idea. Poor execution was probably the backbreaker that really led me into imposter syndrome. I’d done dozens of projects in the past that had flawless execution which put me in the position for early retirement and yet I couldn’t get the execution right on new projects so was I really as talented as everyone had been telling me I was? While people were encouraging me to produce, I was a one woman show in the background. The question often loomed…what am I doing?
Painting had quickly become a self-soothing hobby and yet I eventually started spending more and more time away from the canvas in 2021 wondering if I really was creating art that people would want to purchase. I had made a few sales to friends, but all of my research had made the fine art world look like a highly gate-kept community and I had no idea where I’d be finding my in. By December 2021, I hadn’t painted in about three months. I found my way back to painting with the rejuvenation of inspiration that came when entering Web3.
Can you tell our readers more about what you do and what you think sets you apart from others?
I am currently working on Season II of FATALE’s fine lingerie and now doing monthly small-batch product drops for FATALE Shape. I hold a weekly Twitter podcast via Twitter Spaces every Wednesday at 3:30 pm that acts as SEM information exchange on Web3 culture and eco-systems. FATALE has released its first NFT series as a set of digital trading cards that are themed to Self Care and is set to release a live series in the fall to help establish the brand’s sustainability mission.
I’ll be painting in more live showcases both locally and nationally in the coming months and I am releasing a new NFT series this summer featuring my updated impressionist styles and new avatar creations. As I build out FATALE, I am working to create wearable creations for Metaverses as well as physical goods for consumers.
There are a lot of artists flooding the NFT industry right now and it’s a great Renaissance for us as a whole. I think collectors and consumers alike can look at FATALE to educate them on new ways to enjoy the best version of their lives through their passions. Whether they come across FATALE and my art for the fashion, the tech or art they will all come in contact with my passion and drive and hopefully find inspiration in that to teach themselves something new or go chase an unbelievable dream. Beyond gaining exposure for my brand, I spend a lot of time in Web3 educating artists and collectors on how to establish themselves as businesses and be more creative with business solutions to help them be independent entrepreneurs. In just a few years, I’ve managed to teach myself a lot of new skills as well as repurpose a few old ones; and I love sharing the steps to how I’ve gotten to where I am.
What quality or characteristic do you feel is most important to your success?
Humility. I spend a lot of time assessing and reassessing my work and its quality with anything that I do. The older I get the less I find it important to speak about myself, how well I can do things, and more important to show results; to produce is my main objective. I also find myself being more introverted and spending more time in reflection, I find more inspiration and focus this way. I also feel that my creativity flourishes when I have fewer distractions, more time alone and more time in nature.
- Smudge – NFT – 333 tez – Tezos Blockchain
- Grill Drip – NFT – 33 tez – Tezos Blockchain
- Aquafresh – Acrylic on Canvas – $217
- Splatter 003 – Circle Canvas – $111
- Velvet Milk – Phigital Asset – NFT & Physical Swimsuit – 1 ETH
- Email: email@example.com
- Website: fatalelingerie.com
- Instagram: https://www.instagram.com/madam_metaverse/
- Twitter: https://twitter.com/fatale_lingerie?s=20&t=jwy85YoYnjrPF2M6Jr4giA
- Other: https://rarible.com/fatalelingerie/sale