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Daily Inspiration: Meet Adrianna Krikl

Today we’d like to introduce you to Adrianna Krikl.

Adrianna, we appreciate you taking the time to share your story with us today. Where does your story begin?
I’ve always been drawn to the arts but I’m also a very practical person. This has led me to two parallel career paths. I loved movies and I knew at a young age I wanted a career in working at a movie studio. Simultaneously when I was a kid, I discovered the joy of creating music while experimenting with toy synths, cassette tape recorders and array of inexpensive gear I could get my hands on from RadioShack. After college, I looked at which motion picture studios made my favorite movies and applied for every job available. I found myself landing a job at Paramount Pictures in the Creative Advertising Department. I’ve worked at New Line Cinema, Universal and I’m now back at Paramount as an Executive Creative Director. Working as a Creative Director, you’re absorbing feedback from a lot of different sources ranging from Executives, Research Department, filmmakers while contending with budgets, so you don’t necessarily get to inject your own creative opinion. This fueled my creativity to create music in my free time and that gives me the freedom to be immensely creative without any limits. Being an Executive Creative Director has allowed me to be financially stable, while creating music continues to feed the soul. It’s a blessing to be able to enjoy both careers.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
I’ve certainly run into grievances with both careers, but the best advice I can give is to be patient and persistent. When you’re having a bad moment, be practical, and remember it’s temporary. It’s part of the process to have struggles, but that can often lead the way to wonderful results.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I love it when a project I work on also provides a memorable experience. As an Executive Creative Director, I’ve been able to work on amazing franchises and create some memorable gift sets that bring joy to fans. I’ve been lucky enough to travel to beautiful New Zealand to work with Peter Jackson and his amazing crew on several Lord of the Rings gift sets. I’ve also worked on creating paint schemes for Nascar race cars for a promotion with Transformers. It was amazing to be invited to the pit to experience those thunderous machines race just a few feet away. As a composer, I’ve also been blessed to work on some amazing projects. I was floored when I watched Oprah on the OWN network introduce a segment about love that featured my music. Yes, that Oprah! I had to peel myself off the floor!

My original music was used in a video art piece commissioned for Modernism Week at the prestigious Palm Springs Art Museum in a wonderful art exhibit. My music played while beautifully crafted HD videos projected onto a 30-foot wall. It was breathtaking to watch and an honor to be invited to the opening gala event of the exhibit. I was also hired to compose music for a Hollywood horror movie Anarchy Parlor where I was allowed to be wonderfully creative with the score and later was invited to attend the Premiere and walk the red carpet. I’ve also donated my music to be used for wonderful non-profit campaigns which is so rewarding to hear your music being used to help great causes. What sets me apart from others is the ability to have two careers. During the day, I work in a corporate world delivering multi-million dollar advertising campaigns, and at night I’m creating fantastical musical experiments that include creating cassette tape loops with a tape player I purchased from a thrift store. It really is the best of both worlds.

What quality or characteristic do you feel is most important to your success?
Taking risks yet being practical has been my greatest asset. Staying practical yet doing what makes me passionate is what sets me apart from others and allows me to enjoy a multitude of opportunities and experiences.

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Photo is taken by Ellie Pritts

Photo is taken by Ellie Pritts

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