Today we’d like to introduce you to Tatiana Isshac.
Hi Tatiana, thanks for joining us today. We’d love for you to start by introducing yourself.
My story begins as a young girl living in Los Angeles, the only daughter of a multi-cultured couple. My dad is from Syria and my mom was raised in the OC as the first generation of Mexican and Cuban parents. As a child, one of my favorite pass times was playing with Barbies and Bratz dolls. This is when I began experimenting with clothing – I cut, glued, and taped the clothes to make them more interesting. My fascination developed naturally as I had more sovereignty in choosing my outfits. I had very strong opinions and what I wore was important to me. In high school, I was influenced by subgroups of fashion that had developed as a result of the internet, specifically Tumblr. It was around 16 that I began to develop my style and dove head first into vintage. My brother and I grew up going to thrift shops with my dad and my great-grandmother had an eclectic sense of style from all the places she had traveled to. It was an exciting era for me.
I graduated high school a semester early and began taking fashion courses at Pasadena Community College. It wasn’t long before I decided I needed to be further immersed in my fashion education. After tons of research, I came across FCI, a trade school in DTLA that offered 3-month courses with internships. It was just the type of hands-on education I was ready for. I graduated with a certification in Design and Business + Merchandising. Around this time, I was meeting photographers and testing as a fashion stylist. It lit me up and it took off for me. I was consistently being referred as an assistant to celebrity stylists and booking gigs as a freelancer. In 2019, I decided to further my education and jetted off to London for two months for an immersive Editorial Styling + Creative Direction course. This experience shaped the way I approach my career forever. I continued to build my network even throughout covid and have expanded my services to personal styling.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
The road has been smooth in some ways more than others. I found that the momentum of jobs has been quite smooth for me and I am extremely grateful to everyone who has called me back or referred my jobs. However, starting out can be the hardest part of styling because it is a field that has gained popularity and necessity over the last two decades, so it can really feel like you’re in the dark. I learned so much working with different stylists. I was having to adapt and be flexible to each person’s style of work, communicate clearly, and build trust. One of the most difficult aspects of this journey is the growth I went through as a person. Styling is a labor-intensive job, a lot of times, you’re wearing so many different hats, possibly doing most of the work alone and having to continue to believe in not only yourself but the reason why you’re doing it. It can feel frivolous at times, but the feeling I get when I transform someone’s character is everything to me.
Appreciate you sharing that. What else should we know about what you do?
I am a fashion stylist and creative director. I am most proud of my ability to bring something unique to the table. I care strongly about people and the planet, so when I can, I like to work with local designers and use vintage articles in my shoots. More and more, I’d like to consider myself a ‘Sustainable Stylist’ working with brands that have a circular design chain and fair labor wages. My goal is to combine my passions for the planet and fashion in a way that is inspiring for future generations and doesn’t feel like I am selling the same story that’s been sold for decades.
Are there any apps, books, podcasts, blogs or other resources you think our readers should check out?
Ugh yes, so many. I mean, I meditate and exercise daily – this is what helps me show up better in the world and for myself. I find reading, in general, helps me shift my perspective on life. Whether it is a fictional story, essays on the grappling of life, spiritual passages, fashion history, or how-to’s, it all adds fuel to my tank. I occasionally pick up one of my many fashion magazines like Dazed, I-D, POP, or old vogue for the same reason. Lately, I mostly listen to weekly astrology podcasts but if I’m craving something else I will put on the Business of Fashion Podcast or type in a subject I’m curious about and give it a go. When I need it the most, it’s the people closest to me that help me show up best in my life. So appreciative of my tribe!
- Website: www.stylebytatiana.com
Image 1. Photographed by Sarah Faisall Image 2. Photographed by Nicole Gomes Image 3. Photographed by Christopher Brown Image 4. Photographed by myself Image 5. Photographed by Emily Malan Image 6. Photographed by Gabby Augustin Image 7. Photographed by Emily Malan Image 8. Photographed by Megan O’Dell