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Conversations with Sally Krueger-Wyman

Today we’d like to introduce you to Sally Krueger-Wyman.

Hi Sally, please kick things off for us with an introduction to yourself and your story.
I’ve always been a creative person. Give me some art supplies, and I’m happy. One of the greatest influences in my life was my grandmother, who I called GinGin. She introduced me to the magic of art and showed me how art can transform the world. In the hard times of my life, I’ve turned towards art. I have a chronic illness, and when my illness kept me from initially completing my college degree and living the life I envisioned, photography was a lifeline. In times of health, I picked up my camera and explored. In times of illness, I played with my photos on my computer or photographed everything from my vantage of rest.

Artistic expression and a love of nature have been integral to my life, so it’s no surprise that my photographs highlight nature. As a maker to my core, I’ve always been drawn to the idea of creating things that are both beautiful and functional. So I created GinGin Designs, my stationery business. Now people give my stationery sets as gifts, and my photographs get sent as cards with messages of love and friendship inside. I’m a big believer in community, and every card contains the xxoo of the GinGin Designs label – spreading a little love in the world one card at a time!

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Creating GinGin Designs has definitely not been a smooth road! I’m sure this is a common story, but my first big sale was a few months before the pandemic began! I was just finding my footing when everything shut down. As someone who lives with a compromised immune system, I made the hard decision to take a bit of a hiatus. Now GinGin Designs is back and better than ever! Other challenges along the way have been less extreme and have been learning experiences. I’ve learned a ton about marketing (what I would probably call the hardest part of the business) and how to financially run a business. The learning continues!

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
My stationery line is called GinGin Designs and features my photography and illustrations. As a gardener and all around lover of nature, I specialize in nature photographs. Stationery is sold as individual cards or as sets of six or twenty complimentary photography cards. Each card is printed using archival ink and archival matte-finish paper. Meant to be written in and sent across the world, these cards will keep their integrity through the post and the ages.

My photographs are inspired by the beauty of the natural world but also by my gratitude to be alive and my experience with chronic illness. Having a chronic illness is often life-changing. Through the hardships, I’ve learned to appreciate the small things, whether it be the light shining through the window, the curl of a petal, or the magic of a raindrop. My photographs reflect the joy, the peace, the infinite magic to be found in the natural world.

The GinGin Design ethos is as follows: “In today’s world, we’re more connected than ever through technology yet more isolated than ever as a community. Make your own community and send each card with a little love.” Each card is stamped with the GinGin Design logo, including an xxoo.

Do you have any memories from childhood that you can share with us?
One of my favorite childhood memories is walking through Monet’s garden with my grandmother and my mom in the rain. This trip was our huge, once in a lifetime family trip, and all three of us were obsessed with the impressionist movement (so full of emotion and nature!). The one day we were in town that the gardens were open, it was pouring rain! We huddled under our umbrellas and took in the drenched petals and the raindrops plunking onto the famous water lilies. It was cold. It was wet. It was wonderful. There was definitely hot chocolate afterwards.


  • Individual Cards: $4.50
  • Sets of Six: $18
  • Sets of Twenty: $50

Contact Info:

Image Credits
Sally Krueger-Wyman

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