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Conversations with Paul Julch

Today we’d like to introduce you to Paul Julch.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I’ve always loved clothes – ever since I was little hand sewing clothes for my dolls. I’ve always loved the transformational nature of fashion – how you can completely shift your attitude and perspective just by changing your outfit. And that has held steady throughout my career.

Prior to being a wardrobe stylist, I had a 20+ year career in retail. I worked mostly in visual merchandising – but after being laid off by the same company twice, I decided it was time to make a change. And I knew that I needed a job that worked with my lifestyle (we have an autistic son, so I needed to be with him after school and I needed flexibility in my schedule). During my time off, I started helping friends with their wardrobes. So I decided to become a stylist. After several months of research, I built my own website and had my first few clients. And now, eight years later, I’m proud to say I have a successful business helping people enjoy clothes and love their reflection in the mirror.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I don’t think it’s ever a completely smooth road for an entrepreneur – and especially a solopreneur. I had to get used to the seasonal peaks and valleys in my business – especially when they shift. I’ve had very busy times and I’ve had not so busy times. I once wasn’t backing up my computer correctly and then it crashed – so I lost a good amount of data that I had to rebuild. I had to learn when to ask for help – and who to ask it from. I’ve hired people to support me who have been amazingly helpful – and others that didn’t deliver what they promised. I’ve had clients who haven’t been ready for the process, and I’ve had to manage them through it. And then there’s the pandemic. My business went from 95% in person to 100% virtual in a matter of days. And no one was really worrying about clothes for a while – so I had to work very hard to get the business I could. I ended up working harder during the time I had less clients than I do when I have a full calendar.

But I’ve learned to ask for help, to call in experts when needed, and to remember that it’s MY business and I make the rules.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I’m a personal wardrobe stylist at my company, Urbanite|Suburbanite. I have over 20 years of experience in the retail industry, that’s given me a unique knowledge of how stores work and how to make them work for my clients. I also have degrees in Business and Clinical Psychology and a strong passion for clothing as a transformative tool. I use these to have a decisive impact not only on my clients’ wardrobes, but on their lives.

I work with clients to dress with confidence. I show men and women how to create a wardrobe that aligns with their individual lifestyle, body type and budget. And I give them the tools to make getting dressed every day easier, less time-consuming, and actually enjoyable. I figure out what works (and what doesn’t) in your closet, we shop for what you need, and I show you how to pull it all together on a daily basis.

I’m focused and strategic, but I always keep it lighthearted and non-judgemental. I work to not only give you the wardrobe you need, but also to enjoy the process of getting there. I specialize in working with working moms at various stages in their lives. I have a niche of clients with kids 0-5 and with kids on the cusp of college – both are key transition points in their lives.

And I think I am known for being focused, strategic, organized – but also keeping it practical and purposeful. And always fun.

We’d be interested to hear your thoughts on luck and what role, if any, you feel it’s played for you?
I don’t believe in luck. I believe in gratitude. I am very grateful to have a successful business. I am grateful for all the amazing people I get to work with. I am grateful to have a business that fits within my life – rather than fitting my life around my business. I am grateful to have a styling business during the pandemic.

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Image Credits:

Kyle Christensen, Avni Levy

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