Today we’d like to introduce you to Natassha Barrios.
Natassha, we appreciate you taking the time to share your story with us today. Where does your story begin?
I’m a hairstylist, fashion creative and the owner/founder of Hub Crear. My love for hair and fashion began as a child. I was intrigued by unique patterns, color, and texture. Playing dress up was my jam and I was obsessed with brushing my hair in front of the mirror. As I got older my sense of style grew and so did my love for hair. In my early 20’s I began embarking in the beauty industry. I’ve been a hairstylist for 8 years now and a fashion creative, I’d say is an eye God blessed me with. Fast forward to September 2021, I started Hub Crear. Hub means a place or space and Crear means CREATE in Spanish . As a hairstylist and fashion creative, I believe you can always look and feel your best. At Hub Crear, I mix my worlds of hair and fashion to encourage a confident and authentic lifestyle. At Hub Crear we provide hair services as well as retail clean, vegan beauty products free of parabens, sulfates and silicones. We also carry repurposed clothing that has been redesigned into something new. Whether it’s cut and sewn or color washed everything is one of a kind.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It hasn’t been a smooth road, but the road is also just being paved. As a Latina and East LA native pursuing her dreams, I knew it wouldn’t be easy. I don’t have the financial support or backing to rely on other then my own. Entrepreneurship is something unfathomed in most Latin households. I’m a hairstylist and to branch out on your own is scary. But the best decision I have ever made was to leave the High End factory salon life three years ago. Thankfully I was blessed enough to curate a beautiful clientele that stayed with me and I continued to build through referrals along the way. It’s amazing to do what you love and enjoy the people you meet and work on. Some days are slow. Last-minute cancellations happen and reschedules etc. but then there’s your 12hr days and jammed-packed weeks. It ebbs and it flows.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I’m a hairstylist who specializes in color. Behind the chair I’m known for balayage, color corrections and bleach and tone. I’m the woman behind the color washed clothing pieces and I have team of two whom I collaborate with in redesigning the repurposed clothing. I don’t sew so that’s where these gems come in. We incorporate a lot of denim in our pieces since denim is a huge waste in the industry. My style as an artist is to help you look and feel your best by enhancing what you have. I provide clients with knowledge on how to care for their specific hair type and use high-quality products. I believe in providing an experience not just a service.
How do you think about luck?
I wouldn’t use the word luck. I’d rather say opportunity, and opportunities aren’t made easy or readily available for women of color. I believe your demographics and who you surround yourself with play a huge role in your success and growth in life and business. As for myself, I am learning to lean into opportunities that present themselves and I’m rolling with the punches. I have learned that networking and asking questions of those whom I admire in business has been vital in my journey as a business owner.
Nicole Martinez for the first 3 additional photos