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Conversations with Katherine Tash

Today we’d like to introduce you to Katherine Tash.

Hi Katherine, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I went to school (the first time around) for Theatre & Fine Arts at Loyola Marymount in Marina Del Rey. I was your typical Los Angeles transplant thinking I was going to make it big as an actor. I quickly realized that I hated auditioning, but I loved being in the theatre and working with costumes. Fast forward to graduating and working as an executive assistant at a clothing brand in Downtown, I was spending all my time in the design room and loving every second of it – I clearly was not a good executive assistant. So, I went back to school at FIDM for Design. It was during this time that I secured a Design internship at A.L.C. This internship was so significant for me – it was my first time working with a female boss. Learning from Andrea Lieberman – who was so smart and so driven, who also had a family and a social life – it completely changed the way I thought about my career – that I could have a well-rounded home life and live my dreams too. Andrea was a wonderful role model and I think back so fondly on my experience there.

Once I graduated, I bounced around to different companies designing evening wear, ultimately knowing that I wanted to own my own business one day. It wasn’t an if but a when. And then it really happened by accident – the last company I worked at was sold to a large conglomerate, and I was quite literally pushed out of the nest. It felt like the Universe telling me “now or never”. I had saved enough money to start, and I had been planning and sketching my bridal business for years at that point, but keeping it to myself. I had a few hit and miss first collections, disaster photoshoots, my first New York Bridal Market where my mom pretended she worked for me, and then I decided to open my Flagship Store on Melrose Ave in West Hollywood. This is where Christy Baird from LOHO Bride first saw my collection – she was driving past my store, pulled to a stop and walked in to ask if I was a retailer or a designer and the rest is history. LOHO was one of the first stores to take a chance on carrying my collection, and it was a pivotal moment in my career trajectory and the growth of the brand.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
I love what I do, and to be in a position where I find myself still constantly learning and growing is such a beautiful thing. But the fashion industry can be especially challenging, emotionally and mentally, and I feel like in the eight years that I’ve been designing clothing I’ve had my fair share of all of it – the highs, lows, and in betweens. Early on, I had an older male boss scream the cliche at me that I would “never work in fashion again” … I then went on to successfully design for multiple brands, and launched my bridal line just five years later. I have had my designs chosen to be in the featured ad campaign in Vogue, and then three months later that same company was sold and I was out of a job. I launched my flagship store in 2018,and then had to close it during Covid in 2020, and this was especially heartbreaking. It felt like my baby, like a physical representation of my perceived “success” to have a store with my name on it. But I had a long conversation with my Dad who ran our family business for 30+ years, and he asked me something that has stuck with me ever since. “Is it more important to hold onto something that feeds your ego short term, if it’s going to take down your business in the long run?” I could spend what little savings I had left on my expensive lease without knowing when Covid – if ever – would let up, or I could be proud of myself, pack it up for now, and save my business by focusing on my retailers. It bruised my ego, but it was the best decision I’ve ever made. It has allowed me to expand my retail presence more rapidly than I ever could have before, and to take more time to focus on the heart of my brand – the designs. I truly believe the reason I’ve gotten to where I am today is not because I’m more special or more talented than the next person, but because I don’t let the setbacks stop me. I fall down, dust myself off and get back up again. Life is all about navigating those hills and the valleys.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
My collection is known for being strong, and yet feeling feminine. I think the relationship between those two elements creates more visual interest, rather than leaning full romance or full modern minimal. It’s unique but still approachable. My bridal designs have really evolved over the past few years. One of the most important things I learned was to take that feedback from stores and brides very seriously – what’s working and what’s not working. Because we are designed and produced in house at our Downtown Los Angeles studio, we’re able to take bride feedback under consideration, and make small adjustments to new collections as we go, which I love. I found that many bridal dresses don’t have support, and the consistent comment from brides is, “what do I wear under this?” I wanted to take the guesswork out of it with my brand. Now I’ve leaned into creating incredibly supportive interior structure, with effortless romantic draping on top. I want my brides to feel like the best version of themselves on their wedding day.

Any big plans?
I hope to continue expanding my brand with Bridal Ready to Wear. I’m planning on launching a small capsule collection in April and moving into the ecommerce sector on my website, so I’m very excited to see where that takes the brand. I’ve had so many brides tell me that they feel so good in my dresses, the way they fit, and the quality and that they would love to have more of my gowns for all their wedding events, so it feels like the right direction to grow.

Pricing:

  • Price points are between $3,800 – $6,000 USD

Contact Info:

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