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Conversations with Jared Alexander

Today we’d like to introduce you to Jared Alexander.

Hi Jared, so excited to have you with us today. What can you tell us about your story?
I have always been creatively inclined but I didn’t start experimenting with photography until I got to college. I attended Hampton University and decided to major in visual studies with an emphasis in graphic design. I started out designing logos and flyers for student brands on campus and it slowly turned into full visual branding as I started implementing photography into my workflow. I quickly fell in love with taking pictures and slowly transitioned into more editorial work. A few months post-graduation, I decided to take it more seriously and opened up my creative studio back in Philadelphia and I have been making connections with emerging creatives ever since. I currently do most of my projects in NYC, LA and Philadelphia.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I had a lot of support from family and friends at the start of my creative journey but it definitely wasn’t easy. Upon graduating college, I really wasn’t sure if photography was something I wanted to continue to pursue. I was in a creative rut and was feeling super uninspired. All of my friends began to step into corporate jobs and that made me feel even more isolated because I knew I wanted to go the entrepreneur route and build my own creative career. As a new creative on the scene, it was pretty difficult getting my work in front of certain people so I was constantly going to New York and LA to collaborate and network with other creatives. It really pushed me out of my comfort zone but my work slowly started getting more and more recognized and I quickly began doing projects for bigger brands and more high-profile creatives in the industry.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I am an editorial photographer born and raised in West Philadelphia. I work in both film and digital photography, with a primary focus on visual branding and editorial work. I am really inspired by surrealism and conceptual projects. I feel like I am most known for my short-form behind the scenes visuals and my offbeat conceptual photoshoots. Something that I feel sets me apart from others is my deep understanding of branding and my ability to elevate the visual narrative of my clients while still aligning with their image. Furthermore, the work that I am most proud of is my recent ad work for Calvin Klein’s new fragrance Defy.

Is there anyone you’d like to thank or give credit to?
I definitely have to start off by crediting my mom. She has been instrumental in my growth as a creative and as a businessman and has invested in my dream every step of the way. Aside from her, my creative friends have been super supportive in making sure I stay aligned and have been constant cheerleaders in my corner and mine in theirs. In terms of specific creatives, there are literally so many that I have come in contact with that have gotten me to where I am today (more than I can count!). And lastly, all of my clients are daily affirmations and reminders to keep going. I am forever grateful for all of the clients that have supported my business.

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Image Credits:

All of the photos were taken by Jared Alexander

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