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Conversations with Giselle Alonzo

Today we’d like to introduce you to Giselle Alonzo.

Hi Giselle, we’d love for you to start by introducing yourself.
I officially launched my professional organizing and interior styling company, The Art of Clutter, in June 2020, but my interest began at an early age.

Growing up, I would constantly restyle my bookshelves and I was obsessed with getting my shirts perfectly folded and stacked in the closet. Then throughout college and my careers, I always found myself practicing organizing and styling in everything that I did. Whether it was managing warehouse moves, merchandising a sales display –to sharing a kitchen with four roommates and moving to my first apartment (bachelor and studio size by the way!) it has been one of the constant things throughout my entire life.

It wasn’t until I attended a workshop class at West LA College where Tanisha Lyones-Porter, owner of Natural Born Organizers, inspired me to really consider this as a career. After her class I attended NAPO (National Association of Productivity and Organization) chapter meetings where I was introduced to a community filled with people and programs that were willing to educate, connect and increase awareness of being an organizing and productivity professional.

When I officially launched my company in 2020, it started as a part-time hustle, something to give me purpose and more fulfillment than my 9-5. As the year continued and clientele grew, I decided in September 2021 to make a full-time commitment and change careers completely!

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Starting a small business from scratch definitely has its bumpy roads, but I like to think of my struggles as learning opportunities. I make sure to grow from every setback and challenge so I can avoid making the same mistakes in the future. Transitioning from a 9-5 job to becoming a full-on entrepreneur has been the biggest learning curve but in the best ways. It’s really taught me how to hold myself more accountable while also creating a work-life balance.

Like most things in life, you never really accomplish anything completely on your own. It takes a village and the resources are out there, you just have to look for it. My husband is our Chief Financial Officer and handles all things money, taxes, and invoicing – the fun stuff haha. In the spring of 2021, I was introduced to the In Her Purpose (IHP) community where co-founder Rose Buado became my coach and really encouraged me to grow my business. Not only did she help me establish my company’s website, she also gave me the confidence and tools I needed to pursue professional organizing full time.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
The Art of Clutter is a professional organizing and interior styling company. Essentially what we do is help people reclaim their space when they are weighed down and frustrated by their mess. We specialize in creating better streamlined environments that support each of our client’s unique lifestyles. Think of me as your personal Curator of Clutter. I’m here to bring clarity and new perspectives to your space that are functional and easy to maintain for any household or small business.

My proudest moments are when I’m able to connect with my clients and see them continue on their organizing journey; when they use the tools and strategies that we teach them and they apply it to other parts of their home and lives. People don’t realize how much the weight of their items can impact their minds and energy. It’s truly incredible to see how much of a positive change can be made in someone’s life when you incorporate organization into their daily routines.

What were you like growing up?
Being raised by a single mother really shaped me into the woman that I am today. She was my first teacher in all things organizing and styling. I remember summer projects where we reupholstered a couch, alphabetized her CD and VHS collection, and took day trips out to Santa Monica to browse through Z Gallerie. I was in highschool when she started to notice how good I was at organizing and she asked me to organize the whole garage, a system that’s still standing today!

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