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Conversations with Flo

Today we’d like to introduce you to Flo.

Hi Flo, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Music has been a constant throughout my life. As a lil kid, I can remember riding around downtown Palm Springs in my dad’s 63 listening to oldies and west coast staples. I started making music of my own in middle school with just a couple of my homies, mic in a closet. and an old little Mac. I took music super lightly back then and it wasn’t until high-school that I started to get more serious. It was around that time that I got into the deep dive of rap that I feel just about every rapper goes through from thumbing through old records my parents had to just spending hours on hours on YouTube. I went on to link with Beau Bailard, now a producer in BREGMA, who at the time was living like 20 minutes from me. He was the first producer I ever met and sat down to work with, we built a sort of instant connection and from that point on kinda just maneuvered through the industries as brothers and that’s really been a blessing. He is just one of the many solid dudes I feel like I started off with but I’ll get into that later.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Being a creative is difficult in every which way and form, it comes with its grey days and it comes with its great days. But regardless staying ten toes down with your craft is definitely the way to go. I’ve been to college three times, dropped out three times, I’ve restarted my music career, and have even given up a million times over. But all of that is who makes me who I am today and it’s what gives my craft life. Without the mishaps, the monotony builds up and the creativity dies in my eyes.

Can you tell our readers more about what you do and what you think sets you apart from others?
Representing who I am and where I come from is the backbone of my music and is a crucial part of my creative process. My goal is to tell the story of what it’s like coming out of the Coachella Valley, being Hispanic and Native American and to represent those topics in the best light that I possibly can. I recently was honored with being able to work with YG on his latest release with Day Sulan, who both are super talented and respectful artists by the way. The track had a super heavy Latino presence, and being able to intertwine my heritage with my work was a blessing on top of blessing. The timing alone couldn’t have been more perfect with the first single off of my project releasing literally like three or four days after the Day Sulan track had dropped. None of this would have been able to happen though had I not stayed ten toes down to my craft. It’s really just about being dedicated and I get a constant reminder of that by watching my homies adhere to that standard everyday. Being around artists like JAHMED and BREGMA all time has definitely been a blessing, those guys work so hard and it really pushes you to challenge yourself all the time.

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Image Credits:

Kaytlyn Kincaid

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