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Conversations with Farah Ghatala

Today we’d like to introduce you to Farah Ghatala.

Hi Farah, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I would describe myself as “naturally creative,” I can visualize and create anything artistic. I started painting when I was growing up in Pakistan, and that talent translated into design – Clothing designs, house architectural design, house interior design, and finally jewelry design. I love working with jewelry, and I found myself playing around with chains, gems, and different types of stones. At first, I didn’t think much of my new artistic venture, but my friends and acquaintances took notice. That gave me the inspiration to create and share my work with friends of friends and potential customers. Through social media, my work caught on. It led to working with fashion merchants from all over the world showcasing my jewelry in fashion shows in Canes, New York, Los Angeles, as well as sharing my designs with fashion stylists in Hollywood. And after that House of Wasee took off. To see many notable celebrities, wearing my work on the red carpet is a dream come true.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
“You are just a dreamer. The world doesn’t work like this. You will never make it.” These are some of the comments I faced when I first started pursuing the Jewelry industry, a lot of negativism. Many people criticized my effort and did not believe I could break out from the entrenched brands in the competitive fashion industry. However, I listened to my inner voice and created my own products. My pieces are very original and funky. They originate from my life learnings, and no one can replicate that. At the end of the day, I started pursuing jewelry for myself, and it happened to resonate with other people. My self-belief fueled me.

Can you tell our readers more about what you do and what you think sets you apart from others?
What sets me apart from other people is my unique background. My ethnicity is Indo-Persian, which draws from a multitude of cultures – mainly Turkic, Persian, Indian, and Arab influence. Because I come from a mixed heritage, I bring that into my jewelry making. Which makes it unique. Just a few weeks ago, Cher, the iconic singer, wore my jewelry for her UGG’s campaign. Cher is of Armenian background and found a cultural similarity to my jewelry, prominent gold pieces. Therefore, I find that lots of different people from many different cultures like and admire my work. I am that I can influence and create trends. Keeping my fingers crossed.

Do you have recommendations for books, apps, blogs, etc?
What influences me is historical art and cultural work from the past. I draw mainly from Mughal artwork, art nouveau, art deco, and the Renaissance era. I bring different cultures together and amalgamate them together.

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Image Credits
Female Model: Mahnoor Ghatala Male model: Eesa ghatala Photos by Sean Sato Personal photo Farah Ghatala

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