Today we’d like to introduce you to Claudia Dockery.
Hi Claudia, we’d love for you to start by introducing yourself.
Surfing Cowgirl is a female-owned, handmade jewelry company that I established last year. During the pandemic, I picked up my mom’s beading supplies and taught myself how to make some funky necklaces that I wanted to wear and ended up making it my small business project. I was very inspired by my mom’s jewelry business she had in the early 200os making beaded wrap bracelets since there were so many colorful kooky beads and a timelessness to them.
All my necklaces are hand beaded with glass beads, vintage beads, freshwater pearls, and sterling silver clasps (so you can wear them in the ocean!) Everything is hand wrapped and inspired by the construction of the 70s puka shell surfer chokers. I want my pieces to be playful, layered, and super unique.
Since living in Los Angles for the past couple of years, I have been actively surfing the West coast and horseback riding in the mountains of Southern California. I wanted to create pieces that evoke the dreamy moments when the desert meets the ocean.
Also, I have collaborated with my friend Genevieve (@generallyhot) to create hand-embroidered one of a kind Surfing Cowgirl tanks, tees, and beaded socks. Excited to keep creating and collaborating!
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
It has been a really unique experience, especially since Surfing Cowgirl was created during the pandemic. With getting the name out there, I had to think out of the box by not only using social media to promote the brand but my friends and artistic colleagues. So, I sent out a bunch of free necklaces and tees to my friends and they all posted really sick photos in Surfing Cowgirl, created mini camcorder videos in the pieces, and used it in their own personal artistic work (i.e., styling, modeling, performing, ect.)
I feel really blessed to have such an amazing artistic friend group and don’t think Surfing Cowgirl would be what it is without all my friends being so supportive. We also put on a couple of Covid safe pop ups in East LA, which also helped with getting Surfing Cowgirl out into the world.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I think what sets Surfing Cowgirl apart is that the pieces are fun, imperfect, and memorable. I have loved using bedazzles and sequins on my merch and layering tons of one of a kind pieces together, which create this kind of throwback to the early 2000s. My mom was selling her jewelry then and hosting Bunco night at our house, and all I can remember are the women wearing these chunky necklaces and sparkly tops. I loved it.
If we knew you growing up, how would we have described you?
I was definitely the very creative kid and “horse girl” – I spent my days dressing up & making movies on the my dad’s camcorder in the basement with my friends to the riding horses competitively with my mom.
- Email: email@example.com
- Website: www.claudiadockery.com
- Instagram: @surfing_cowgirl