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Conversations with Catherine Alonso

Today we’d like to introduce you to Catherine Alonso.

Hi Catherine, thanks for joining us today. We’d love for you to start by introducing yourself.
In 2010, I decided to venture out and start my own business. I wasn’t sure what I’d be doing, but I knew I wanted to start a business and work for myself. When my mother was diagnosed with skin and breast cancer, I decided to look into using more organic and natural ingredients for skincare. I realized what we put on our skin affected our overall health in so many ways. After countless hours of research, I began experimenting with different ingredients and started making my own skin and body care products. I received such great feedback from friends and family that I decided to pursue my new venture full time. By 2014, I had my products in 8 retail stores in Los Angeles and Orange County.

By 2020, when the pandemic impacted so many of us, not only physically but also mentally, we decided to add natural crystals to our product line. We wanted to share our love of meditation and energy cleansing crystals with our customers. We are now able to offer our natural skincare products as well as natural crystals and stones for meditation and energy healing.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Being a mother of three was always a challenge while trying to start my business. I had two kids under five and a 12 year old starting middle school. Although there were days that I was exhausted, the encouragement and support from my family always kept me moving forward.

Can you tell our readers more about what you do and what you think sets you apart from others?
Trying new things and listening to our customers is what has kept us in business so long. We’ve been able to make changes and cater to an everchanging environment. Since starting my business in 2011, I’m proud to say our business has grown and we’ve been able to expand our product line. There has definitely been trial and error along the way, but at the end of the day, I am proud of what we’ve created. As a business, we strive to make products customers will enjoy and find beneficial for their overall health and well-being.

What would you say have been one of the most important lessons you’ve learned?
The most important lesson for me has been not to give up. I’ve learned to overcome obstacles no matter how difficult they may seem. I’ve come to the realization that things always happen for a reason and there is a valuable lesson in every experience, whether it’s good or bad. Life takes many turns and we just have to be ready for anything that comes our way.

Contact Info:

  • Email:
  • Website:
  • Instagram: @Calavera_Rose_Soaps
  • Facebook: @Calavera Rose
  • Other: TikTok – @CalaveraRoseSoaps

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