Today we’d like to introduce you to Catherine Alonso.
Hi Catherine, thanks for joining us today. We’d love for you to start by introducing yourself.
In 2010, I decided to venture out and start my own business. I wasn’t sure what I’d be doing, but I knew I wanted to start a business and work for myself. When my mother was diagnosed with skin and breast cancer, I decided to look into using more organic and natural ingredients for skincare. I realized what we put on our skin affected our overall health in so many ways. After countless hours of research, I began experimenting with different ingredients and started making my own skin and body care products. I received such great feedback from friends and family that I decided to pursue my new venture full time. By 2014, I had my products in 8 retail stores in Los Angeles and Orange County.