Today we’d like to introduce you to Beth Bassil and Danielle Goodman.
Hi Beth and Danielle, please kick things off for us with an introduction to yourself and your story.
We both come from fashion backgrounds – Danielle was working in-house with designers like Prabal Gurung, Sachin and Babi, Misha Nonoo and Beth worked at agencies working with multiple brands at once. We say we bring the best from both worlds when we come together. Having the experience on touching more than just PR and knowing how to maximize a brand’s narrative, we make a really strong team. In 2019 we met on a blind coffee date at Superba in Venice. After a couple of months of leaning on each other we decided to partner and make it official – we launched b.good PR in January 2020 and wanted to focus on working with passionate people and brands with a product, service or platform that offers something good to our world. Collectively we knew having a work/life balance was a top priority – being able to hang with our kids in the morning, meditate, go on a beach run, a mid-day lunch break all while providing the best work for our clients. We are going on three years since launching and it’s all about the balance. We are launching a new pillar to the business soon – it’s called “PR Therapy.” PR Therapy rebrands the notion of traditional communications with a fresh exchange of meaningful conversations and ideas. Whether you’re not ready for a long-term PR commitment or seeking project-based thought leadership, we will offer customizable sessions and act as expert sounding boards to help take brands to the next level. So far, we’ve received amazing responses on this and can’t wait to see what it brings.
We all face challenges, but looking back would you describe it as a relatively smooth road?
I think learning each other’s personalities and understanding how each executes their work was big for us. When we partnered we didn’t know each other for long, but we knew it felt right. A business relationship feels like a romantic relationship in ways – knowing how to communicate, how to share what you are feeling and making sure both partners are happy and feeling good. Another big one is client communications, for example, if we client wants to end a contract early, how to navigate that from a business perspective. We are big empaths so that can be hard for us!
Thanks – so what else should our readers know about your work and what you’re currently focused on?
On almost every new business call or client touch base call, we are told that we have great energy. We love the woo woo so that is the ultimate compliment! Brands are drawn to us because when you sign on with b.good, you get both Danielle and Beth. We aren’t a big agency with a staff. We have the occasional freelancer but we are on every call, we text with our clients, we are the ones ideating and writing pitches, hopping on calls with founders and editors. The new pillar we are launching I think will set us apart even further.
Is there any advice you’d like to share with our readers who might just be starting out?
My biggest piece of advice is to just go for it. I think finding the right business partner (if you don’t want to be a solo founder) is something to be smart about but if you don’t take the jump and give it a try, you will never know what could have been. Another big one is to be scrappy. You can figure out a lot on your own. In the beginning, I did a lot of exchange of service so I had a graphic designer helping with logos and decks while I pitched her scarves. It worked out great!
Image credit for headshots go to Azusa Takano