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Conversations with Alexandra Madsen

Today we’d like to introduce you to Alexandra Madsen.

Hi Alexandra, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I started Hyde Goods in 2020 and it has quickly grown into a shop of curated vintage interiors in Dana Point, California. With a love for the stories a piece can tell and a passion for secondhand, sustainable shopping I wanted a project I could share with others. It is such a passion for me to shop more sustainably and create less waste. I wanted to find a way to mix that with the love for design I have, a way to feature pieces in the home that add character and are not mass produced.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
As an entrepreneur, there is always that learning curve. For me, it is so much more than sourcing. It’s endless hours of content creating, shooting photos, cleaning up and restoring certain pieces. I think learning to balance it all is something that is a constant struggle in wanting to show up for yourself and for your business. My clients always come first and that’s part of the mission I never want to change

Can you tell our readers more about what you do and what you think sets you apart from others?
I grew up always being drawn to having creative outlets. This blends it all for me and continuously pushes me to find inspiration in art, in nature, in photography and in bringing unique items into people’s homes. Something that you can’t find at CB2. I am most proud of how much Hyde has grown in the few years I have had it and the wonderful community of sellers and designers and clients I’ve gotten to connect with because of it

What sort of changes are you expecting over the next 5-10 years?
I think just like fashion, we see a lot of older trends circling or trickling back down every few years. Right now, we are seeing a lot of rustic, wabi sabi interiors. I think that will stick around but I feel like more people are becoming a bit eclectic with their styles and learning how to mesh different periods together more

Contact Info:

Image Credits
April Levins @thisthatandty

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