Today we’d like to introduce you to Riley de Encio.
Hi Riley, please kick things off for us with an introduction to yourself and your story.
I’ve always been a creative person who loves to find beauty in uncommon things or places. So I can date this as far back to when I was a little girl who dreamed of being an interior designer. My main inspiration comes from my two grandmothers, both whom have passed on but whose creativity and passion lives so deeply within me. Fast forward to July of 2020, without a job, just graduating college and trying to figure out my next move. As an avid vintage shopper, always getting complimented on my finds or “where did you get that!?” I was inspired to share my eye for beauty so others could enjoy the items I thoughtfully curated. I began vintage shopping daily, posting and managing Instagram content, and all of a sudden my little business of close friends and friends of friends reached people all across the country! I was amazed and overwhelmed by all of the love and support I was receiving from people that genuinely loved the products I was selling. Now I not only sell curated vintage pieces, but I’ve also started selling handmade ceramics too and I’m absolutely loving this creative outlet! I cannot wait to see where this all goes, and I hope that one day I can have a storefront displaying everything for people to come experience in-person.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It hasn’t always been easy, as nothing comes easy in life. I started on such a high, selling out of product almost immediately and having to go out and shop for more things to restock my inventory. But a few months down the road, getting closer to the holiday season, I noticed a huge decline in sales as well as engagement. I blame myself for this, but it was a time to be with family and be more in the moment rather than being so consumed in finding new pieces and constantly checking Instagram. It made me realize that I must find a balance between work and play because that is the only way this business will continue to grow and prosper.
Appreciate you sharing that. What else should we know about what you do?
I pride myself in my eye for finding unique pieces as well as creating pieces. When vintage shopping, I only buy things that I would buy for myself and want to see in my home. As for my handmade ceramic pieces, I’m constantly being inspired by architecture, fashion, and mostly by my vintage finds. What I love about vintage pieces is that everyone perceives beauty differently, so what I may think is a super rad piece, someone else may not think twice about it. That’s what I think sets myself apart from everyone else because we all have our own perceptions of what is beautiful, but when someone shares that appreciation of beauty it’s the best feeling in the world.
- Email: Shopcuratedcasita@gmail.com
- Website: Curatedcasita.com
- Instagram: @curated.casita