Today we’d like to introduce you to Rhodela Castillo.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My interest in makeup began in college in my hometown of Chicago in 2011, where YouTube tutorials were starting to become the go to learning grounds for the latest beauty tips and tricks. My peers took notice of the looks I practiced on myself and would ask me to replicate it onto them. That later led into my first job as a beauty advisor. After graduating college, I began working as a Makeup Artist at Sephora in downtown Chicago. This was a pivotal moment in my beauty career, as my skills were refined and taken to the next level. I knew quickly after starting this job that I wanted to pursue a career in makeup full time and began freelancing. I took a leap of faith in 2017 and moved to Los Angeles with my career at the forefront of my mind. After three years of being in Los Angeles, my work has been published in magazines, seen in LA Fashion Week, independent films & music videos, and my clientele has grown exponentially. I will be completing my Cosmetology licensure requirements in April 2021 and my goal after being licensed is to continue growing and refining my skill set. I would also like to begin working toward joining the Local 706 Makeup and Hair Stylists Guild and continue my professional journey in TV & Film.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I feel that overall it has been a smooth road, however, being in Los Angeles, I have seen my fair share of smoke and mirrors. There have been times where people have exaggerated their status in the industry or described a job being much more glamorous than it actually being. Having a deep level of understanding who I am and what I’ll tolerate, as well as being grounded in the fact that only I can dictate my worth and not allowing others to dictate that for me, has been so important in my freelance journey.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I am a freelance Pro Makeup Artist whose skill ranges in all skin tones but specializes in Black and Brown skin tones. I am most proud of being an advocate for Black and Brown people in a beauty industry where we are often misunderstood. Actresses like Gabrielle Union and Yvette Nicole Brown are very vocal about their disappointment in coming to a film/TV set and having to apply their own makeup due to past trauma they’ve experienced with Makeup Artists failing to have them look their best on camera. It doesn’t stop in Hollywood either; The everyday person of color is also experiencing this level of disappointment at their local beauty counters and are discouraged that Makeup Artists don’t care enough to match their skin tone correctly. The amount of trust I build with each client and the care that goes into every appointment is what sets me apart from others. I am here to end the cycle of feeling misunderstood. My goal is to not only educate my clients on what works for their skin but to make sure they leave my chair feeling beautiful and confident. The joy in my client’s faces after I do their makeup is one of the most rewarding experiences for me.
How can people work with you, collaborate with you or support you?
You can visit glowbyrho.com, where you will find my portfolio and can also submit inquiries for bookings and collaborations. You can also follow me on Instagram @rho_torious where I post my daily musings on art, culture, and of course beauty!
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Melissa Morley Michael Montiel