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Conversations with Liz Roth

Today we’d like to introduce you to Liz Roth.

Hi Liz, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I started Little House Confections as a charitable campaign during COVID-19 in my home to raise money and awareness for the Covenant House of California. I honestly thought I would be making 30 cakes for my friends and family and donating all of the proceeds to charity. Before I delivered my first order, I had over 100 orders.

There was such an outpouring of support for my philanthropic mission. Little House Confections quickly turned into a full-fledged bakery. Each month I choose a different local charity to give a portion of our profits to. To date, Little House Confections has donated over $20,000 to local charities. The goal at Little House Confections is very simple: to make life sweeter. LHC wants people to feel special when they open our boxes, to treasure the moments sharing our goods with friends and loved ones and to look to us for the special occasions in life, whether big or small.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Starting a small business is never easy. Everyday is another struggle for us while we try to grow thoughtfully. I work 14 hours a day, seven days a week and enjoy every minute of it. I am excited by solving the challenges we face each day whether it be expanding delivery or creating fresh new recipes for interesting olive oil cakes.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I am the founder of Little House Confections, the LA-based bakery known for its beloved Bomb Ass Olive Oil Cakes. At Little House Confections, I marry my baking background with my passion for philanthropy, giving way to a business that not only delivers daily sweetness to customers but supports the local community as well. Born and raised in Beverly Hills, I constantly found myself drawn to the kitchen where I would bake boxed cakes alongside my mother as a way to relax after school. I eventually left the store-bought mixes behind and started to develop my own recipes, soon my signature olive oil cake was born. Looking to pursue baking full-time, I enrolled at Le Cordon Bleu in 2007. A few months in, I underwent spinal surgery, leaving me unable to complete my studies.

With my professional baking aspirations a distant dream, I decided to focus on my other passion, interior design. I worked for award-winning designer Cliff Fong before opening Elizabeth Roth Home, a full-service design firm and shop. I continued baking in my free time, gifting my olive oil cakes to friends + family around the city. When COVID-19 hit, I felt compelled to draw upon my lifelong passion as a way to give back to the community. I debuted Little House Confections in April 2020 as a charitable campaign to raise money and awareness for Covenant House of California. With an immediate outpouring of support for her olive oil cakes and philanthropic mission, Little House Confections quickly blossomed into a fully functioning bakery. The cornerstone of LHC still remains charitable giving with a portion of profits donated each month to a small local charity in an effort to give back.

What do you like best about our city? What do you like least?
There is nothing I dislike about my city. I’m so lucky to be born and raised in Los Angeles. I feel that we are a city that is truly diverse. I feel that we band together as a community to incite change. The heart of Los Angeles beats because we all work together toward a better future and I think people can really see that.

Pricing:

  • Bomb Ass Olive Oil Cake $42
  • 3-Tier Celebration Cake $98+

Contact Info:


Image Credits

Eric Ray Davidson

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