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Conversations with Jesse Johnson IV

Today we’d like to introduce you to Jesse Johnson IV.

Hi Jesse, please kick things off for us with an introduction to yourself and your story.
I am 27 from Memphis, TN went to TSU (Tennessee State University) majored in mass communications, realized college wasn’t for me and dropped out. I’ve always been the friend who cooked for the household. I am very good at going viral on the internet, my stuffed lobster tails went viral and people in Nashville (where I lived at the time) started asking me to sell plates. I started selling plates in January 2019 in Nashville until March 2019. I moved to LA in July 2019 and have made a home since.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
My biggest obstacle is family and friends being from such a small town not seeing or understanding my big plans. I’ve always wanted more than Memphis could give and knew I had to leave to accomplish my goals.

Moving from the south to LA and not knowing anyone, having to start from ground zero.

Can you tell our readers more about what you do and what you think sets you apart from others?
I am personal chef who specializes in seafood and wagyu also pairing cannabis with fine dining menus. I ship certified Japanese and Australian wagyu to 48 states. I’ve cooked for some of your favorite rappers like Chief Keef, Lil Durk and Wale. I also cook and am friends with the weed community like Ted at Alien Labs, Greenfieldz at Zkittlez and Ray at Society. Weed is a part of my me and my brand, I have a private experience called Weed&Wagyu where we pair A5 Wagyu with exotic weed. Once COVID slows down we will be launching our first event, at the moment we are doing private wagyu tastings.

We are also working on Weed & Wagyu the YouTube series where we go to weed farms and they teach me about the plants and the grow cycle and I cook some wagyu and dinner for them.

I am working on bringing a black/trap influence into the weed community. Black people set the tone for what’s hot and what’s not and we need to capitalize off of it. The weed community is booming but there are very little people of color, a lot of the shit is corny and I want the young black kids to know there is a market for them. I also want to make relatable content for people who look like me.

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