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Conversations with Jasmine Kennedy

Today we’d like to introduce you to Jasmine Kennedy.

Jasmine, we appreciate you taking the time to share your story with us today. Where does your story begin?
Livie and James Body Care was inspired by my children, James and Olivia. Both struggled with dry skin through the winter months and I started looking for at-home treatments. I tried everything but nothing seemed to truly work. I read some articles and decided to try a body scrub on them. I made my first scrubs and was pleased with the results.

I started making body scrubs for them and myself regularly. I liked what I was producing and decided to try to sell them. It started selling them to friends and family then we branched out to vendor tables at local events. Eventually, we launched our website and have been growing ever since. We pride ourselves on being a family business. Everything from our name to our logo acts as an ode to our family. Our logo is in tribute to my grandfather who helped raise me. Our signature green was his favorite color and the yellow flower in our logo represents the yellow jessamine flower which is the state flower of South Carolina where he was raised. I also look to my kids for insight and ideas for new scrubs or products. We started with body scrubs but now also offer facial scrubs, hand sanitizers, body oils, tub teas, bath salts, and whipped soap.

We all face challenges, but looking back would you describe it as a relatively smooth road?
It wasn’t a smooth road at all. There are many challenges you expect with starting a new business, overhead costs, licenses, etc. However, it was the unexpected things that knocked me for a loop. Time was a major challenge. You have to take the time to network and promote your business. I, like many other small business owners starting out, have another full-time job that requires a lot of my time and when I’m off work, I dedicate that time to my children. It can all be a lot to balance but managing your time to grow your business is a must. We started devoting time every week for promotion which has helped as well as taking time to network with other small business owners.

Can you tell our readers more about what you do and what you think sets you apart from others?
We love to have fun and we want that to be felt with every product we make. We offer specialty scrubs on our site as well as custom orders. I collaborate with my children often to come up with new specialty scrubs scents. My son loves Harry Potter and that inspired our ‘Magical Scrubs’. We had a family movie marathon where we watched all the films and pulled inspiration from that. My daughter always have a million and one ideas which have proven to be successful for us such as out ‘Enchanted Scrubs’ inspired by our favorite Disney Princesses and our holiday line which includes everyone’s favorite green meanie. We say ‘no’ to absolutely nothing, everything is worth trying and experimenting with.

Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
Our full product line is available at and we are also on Instagram at livieandjamesbodycare. We are always looking for other small businesses to collaborate with. We can be reached through our social media pages or through our business email.

Contact Info:

Image Credits:

Shawn Kennedy Jasmine Kennedy

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