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Conversations with the Inspiring Zoe Bright

Today we’d like to introduce you to Zoe Bright.

Thanks for sharing your story with us Zoe. So, let’s start at the beginning and we can move on from there.
I’ve always been a fan of empowering people to live their best lives being the most truest-fullest versions of themselves through my motivational and inspirational content on Instagram. In 2013, I created my first website and started posting on social media, my goal was to inspire and motivate others. I didn’t realize that one day it would evolve into the platform it has today. I originally started my social media journey posting in a public-facing way on Facebook, Twitter and YouTube, but quickly began focusing my efforts on Instagram in 2014 and noticed the most engagement on the Instagram platform. I started sharing social media tips I learned in my career as social media and digital marketing manager and mixing that in with the inspirational content.

After a year and a half I was able to garner a following on Instagram, a private facebook group and my email list grew, I  eventually gained a full roster of digital marketing clients where I would manage their social media branding and online content creation and posting, this allowed me to go full time as an entrepreneur.

However, I never dreamed of being a full-time content creator scoring brand deals from simply my blog, but as I kept showing up opportunities for sponsored posts began presenting themselves, and in no time I scored long term brand ambassador roles.

That’s when I realized this was something I wanted to pursue full time and focus my efforts on. I stopped taking clients from my previous business, launched a new blog and really put myself out there in the influencer space.
I hired a photographer and my content really improved, I started gaining more followers and getting noticed by brands reaching out. I have always been a proactive person, so I created a media kit and pitched myself to various brands and companies that would be a good match for partnering with my audience.

After some google searches, I found various communities for influencers and platforms like Fohr. com and made sure to join as many as possible.

A year later, I found myself flying back and forth from Washington, DC where I lived to Los Angeles connecting with potential managers, agencies and brands. In 2019, I decided that LA was the place I needed to be to really take my career to the next level so I packed my things and left. I moved cross country to LA this past July and can tell you this is my home. I’ve never been in a place with so many like-minded creatives and people pursuing their dreams in so many formats, it feels amazing!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
My journey was not easy at all, Influencers are some of the hardest working people I know and it all looks so easy, but really it’s been an up and down battle to get to where I am today. I really am someone that made a gazillion wrong turns and failed my way to success in this industry.

Before I began my influencer/blogging business, I started three other businesses. Although, I had some success in these areas, my first two businesses didn’t just didn’t pan out as expected, and while the 3rd was successful and allowed me to be full-time entrepreneur working for myself, right now, I feel most at home in my now 4th business as a blogger and digital content creator. I am grateful for all the mistakes I made along the way, which gave me the skills that I needed to really succeed quickly as an influencer and blogger.

I always like to say life is happening for you, not to you and it is tough starting a business investing money and all the time and things not working out two times in a row, but I learned beautiful things that I know only helped me, gave me a lot of clarity about life, the right mindset and a determination to not give up on my dreams.

I never planned to be an influencer at all, but everything I learned along the way, including my failures set me up for my current career that very much feels like it sort of “came to me”.

It was brands that started seeing me and reaching out that made me realize the potential and by the time I had already had a decent following from showing up all those years on social media, I was able to pitch myself and almost seemingly overnight transitioned my career and became full time as an influencer.

It wasn’t overnight at all though, but I didn’t realize that this audience, the hard work I had been putting out and showing up all those years, would open the door to this new career that I sort of “fell into” and completely love.
To answer your question if it was a smooth journey?… NO, not AT ALL. My journey was the least smoothest path possible. Funny thing is, I didn’t even know it would lead to this ending, I actually was using the platform to motivate, inspire, share my life, branding and style tips and gain social media agency clients, but never considered things would grow as they did for me until it was beyond obvious with the brand partnership opportunities coming my way that I should focus my efforts and pursue this full time.

What do you do, what do you specialize in, what are you known for, etc. What are you most proud of? What sets you apart from others?
Right now, I am a full-time digital content creator and blogger, and I am also launching a book and podcast to inspire and motivate others. My goal is to inspire, motivate and help others to live an authentic life, pursuing what lights them up, gaining resilience to overcome obstacles and live their fullest, brightest, most beautiful life possible!

Do you have any advice for finding a mentor or networking in general? What has worked well for you?
I know people have so much strategies on networking, but for me, I really don’t like to force relationships of any kind and allow things to naturally evolve with people that cross my path. If something is for you, all you have to be is yourself to receive it.

I’ve found the best way to create relationships is showing up for life 100% and be open to a wonderful relationship wherever you may go. If there’s an event, go to it. If your in an Uber or at a coffee shop strike up a conversation with the people around you. My top tip is never discount anyone or anything that crosses your path, and be present and open and expecting for life to show up each and every day in any format. I noticed sometimes the biggest blessings come in the least likely places.

Trust your path and be open for the good, anything is possible, and being closed off or discounting someone or an opportunity that comes your way is not a good networking strategy in my book. People have no idea how much they miss out in life by discounting others and the qualities they bring with them. Sometimes a seemingly unimportant opportunity could open doors for something bigger, and sometimes turning down an opportunity that doesn’t feel right, but looks good on paper opens up space in your life for something even more amazing and aligned. When you block the flow of love coming forth from your heart, you block the flow of love coming through to your door.

My best networking tips summed up: Use your intuition, show up for life and life will show up for you!

Contact Info:

Image Credit:
David J Crewe (only 2 of the images – purple dress formal and leopard headshot)

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