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Conversations with the Inspiring Yuri Janice

Today we’d like to introduce you to Yuri Janice.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Back in 2012, I moved to Los Angeles on a whim and haven’t looked back since. The (aha!) moment happened as I was doing my usual monotonous routine of running errands. I suddenly felt suffocated and complacent in my current state of life, and panicked. I wondered how I let myself get there, but I knew it wasn’t the end all and be all for me.

Within two weeks, I had set up a few interviews, broke things off with my then boyfriend, packed up my little Honda Civic and drove down the dusty five freeway. The drive down only consisted of 2 panic attacks and 1 ugly cry! Hey, no one said taking leaps of faith would be pretty or without frills.

I began working in the service industry as most aspiring creatives when they move to LA. After a year of odd jobs, I started strapping down and really focusing on finding a career in fashion. Fashion was always the end goal and dream. Eventually, I landed a steady job at a high-end fashion label but quickly realized it wasn’t for me. I really enjoyed putting together fashion shows and events but I was still unfulfilled and felt lost.

Cue leap of faith #2. Left the job and career that I so desperately thought was “it.” I began researching makeup schools and was on that track pretty quickly as I felt I had no time to waste. This may come as a surprise, but prior to attending makeup school, I had never done anyone’s makeup. Like, ANYONE. When I think back to that time, I ask myself where I even found the courage to be so brave, or some may say stupid!

I’m very fortunate and grateful every day for how far I’ve come. For the opportunities, skills, and friends I’ve acquired on this journey. It’s been an insane ride, and I’m happy to say I’ve been a full-time freelance makeup artist for the last four years! I believe that if YOU can believe in something, YOU can always make it happen. Against all odds, I made it happen and so can you.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I think anyone who has ever aspired to be anything will tell you it’s not an easy road. There were A LOT of struggles I’ve endured, but the hardest ones were the ones I put on myself. Anyone can talk and say, “you’re not good enough, you won’t make it, you don’t know what you’re doing, you don’t deserve to be here”, but the real problem arises when you start putting those doubts into your own head. Like many people, I’ve struggled with imposter syndrome and it’s a never-ending battle to overcome self-doubt. Being a “professional” isn’t about knowing everything, it’s knowing how to obtain the right information and to utilize it correctly. There’s no set way to do things, it’s what feels good and right for you. The best advice I can give is to focus on the attainable small steps to get there, rather than be overwhelmed with the big picture. Always celebrate the small successes, and try not to be so hard on yourself! Be proactive and listen with an open mind. Learning how to be a good problem solver is a big part of becoming successful. The most important advice though is never forget to recognize & appreciate those who are consistently there, encouraging and pushing you forward in your hustle. Without my strong loving mom & wonderful stepdad, inspiring successful friends, and the colleagues I’ve met along the way, I would still be the little lost girl who moved LA with a big dream.

Please tell us more about your work, what you are currently focused on and most proud of.
I’m a freelance makeup artist working in commercial, lifestyle, editorial, and traditional print campaigns. I specialize in natural beauty makeup. If you take a look at my portfolio, you’ll be able to get a feel for what my aesthetic is. As a professional, I pride myself in my expert balancing of the face, precision, and impeccable blending. I want all my clients to leave my chair feeling confident, powerful, beautiful, and still themselves.

Do you have any advice for finding a mentor or networking in general? What has worked well for you?
Try to go to events in your industry and socialize even if it’s the last thing you want to do. Don’t overextend yourself, you don’t have to become a YES MAN but also, don’t prevent yourself from potentially meeting great people! It always comes as a surprise when I tell someone I’m pretty shy and introverted, but practice makes perfect. Eventually, meeting new people and talking to them will become second nature. It’s all apart of the job!

Contact Info:

Image Credit:
Photographers: Cameron Strand, Carly Brown, Keith Oshiro, Derec Patrick, Megan Thompson

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