Today we’d like to introduce you to Victoire Loup.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I was born in France and lived in a few different countries before landing in LA in 2015. I work as a restaurant critic, F&B consultant, and culinary host/producer. I was born in a family of perfumers but ended up following my passion and eating for a living!
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Getting used to LA wasn’t easy in the beginning, it took me a year to stop doubting my move. Today, however, I wouldn’t live anywhere else! I always loved living abroad, and encourage any young peeps around me (including my five teenage brothers) to do so at least once. Take a leap of faith, move to a foreign country, and worst case scenario, you’ll end up moving back home with a new language under your belt!
What should we know about your business? What do you guys do best? What sets you apart from the competition?
After interning in several perfume companies to follow my parents’ footsteps, I switched to the culinary world and worked as a food critic and marketing director for one of France’s most prestigious restaurant guides. Moving to LA made me take a forced jump into the freelance world, and I now specialize in food writing, consulting for F&B companies, and producing culinary programmes. On the side, I also write for intheloup.la, my personal website where I talk about my favorite restaurants in LA. I would never write a negative review, my ethos is to shed light on great restaurants rather than criticize others.
Do you have any advice for finding a mentor or networking in general? What has worked well for you?
You can’t get what you don’t ask for! Never hesitate to reach out to people who inspire you. And learn to find the mentors in your daily life: parents, friends, colleagues…
- Instagram: instagram.com/victoire_loup