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Conversations with the Inspiring Veronica Crawford

Today we’d like to introduce you to Veronica Crawford.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I have been taking photos for as I can remember. My mom was a photographer, so I would help her on the weekends and steal her camera every chance I got — running around our neighborhood taking photos of everything and anything. I started taking photography seriously my senior year of high school, taking senior photos for friends and family, family Christmas cards, anything I could do to get more practice. Photography quickly became my passion, and it allowed me to express myself in a different way since I often found it difficult to express myself verbally.

I attended Azusa Pacific University for my first two years of college but soon realized it wasn’t the place I needed to be to better my career. Although I was thankful to have been surrounded by incredible, caring people, I had become bored with the curriculum and wasn’t feeling challenged enough, so I decided to look at other options. My mom is actually the one who found ArtCenter. I booked a Spring tour right away, fell in love with the campus immediately, applied, and was attending that following Fall as a Photography & Imaging major. It’s at ArtCenter where I truly realized who I wanted to be — I was challenged and pushed harder than I had ever been, but made a great community of encouraging classmates and friends, and was able to do what I love. At ArtCenter, I tried a lot of different genres but found that I was happiest when working with people outside, hence specializing in Editorial and Lifestyle Photography.

While at ArtCenter, I was lucky enough to have had two internships — the first being at Darling Magazine, an Editorial and Fashion magazine where I truly realized my love for being on set, and being surrounded by creatives. The second was at CBS where I was able to learn from very talented and experienced staff photographers, develop relationships with them along with the Photo Coordinators who were all able to sit and talk with me, give me advice, and help me realize who I wanted to be as an artist.

I graduated ArtCenter in December of 2018, freelanced for CBS a bit, and since March, I have been working as a Photo Assistant at Emily Henderson Design. An old co-worker of mine from Darling was actually the one who recommended the job to me. Since being at EHD, I have been able to grow in my skills and knowledge, shooting interior spaces, fashion stories, and product. I’ve been able to find my voice in my editing and shooting style, and express myself creatively.

Photography has always been a part of my life, a place where I can be vulnerable and honest. I see myself as a storyteller of warm and golden memories, and want those in front of my lens to feel comfortable and like they can truly be themselves. Photography is a place where I can forget everything else for a while and just live in that intimate space.

Has it been a smooth road?
Photography hasn’t been the easiest of roads, but it’s not one I regret taking. Of course, I expected it to be challenging, but it was worth it. I’ve been able to explore so many different genres of photography such as portraiture, product, interior, family & lifestyle, engagement, wedding and concert, and I’m so thankful for that.

The only advice I have is to not give up. People are going to try and dim your light, but if this is something you truly believe in and are passionate about, then you owe it to yourself to see it through. Something I’ve learned throughout this journey is to just believe in yourself because if you don’t, then how are others supposed to? This is where you’re meant to be.

So let’s switch gears a bit and go into Veronica Crawford Photography story. Tell us more about the business.
I specialize in Editorial and Lifestyle photography and love being outdoors, using the natural light as my resource.

I am proud that I have something in my life that is so dear to me, that I love. I don’t think a lot of people can truly say they love what they do. It’s a rarity, so hold onto it. I think that my love for those around me is what sets me apart from others. I’m able to make people feel safe and comfortable and truly connect with them on a personal level, and I hold that close as I am shooting. I photograph people for who they are and am able to show them a side of them that maybe they don’t see in themselves. I don’t ever want to change someone or make it so they don’t recognize themselves in the work I produce. My images are true and honest.

For good reason, society often focuses more on the problems rather than the opportunities that exist, because the problems need to be solved. However, we’d probably also benefit from looking for and recognizing the opportunities that women are better positioned to capitalize on. Have you discovered such opportunities?
I think that women are capable of achieving anything. Truly. We are strong, but it is easy to get overshadowed by men especially being in this field. I have been seeing many more female artists and discovering lots of women-run companies, and I think that is really special.

Contact Info:

Image Credit:

Image 1:
model — @annareeves37
hair — @ashblatt
stylist — @brooke_isthenewblack
stylist assist — @mikaylamcgarvey
photo assist — @shannonmarieimages
Image 2:
model — @linnygrams
hair — @ashblatt
stylist — @brooke_isthenewblack
stylist assist — @mikaylamcgarvey
photo assist — @shannonmarieimages
Image 3:
model — @aaron.honda
styling — @vnrcrawford_ & @aaron.honda
Image 4:
model — @birthdaytracks
stylist — @birthdaytracks
photo assist — @sofiad.photography
Image 5:
model — @tayshawn
stylist — @vnrcrawford_ & @tayshawn

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1 Comment

  1. Kim Settles

    January 6, 2020 at 19:16

    Excellent article about a fascinating photographer

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