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Conversations with the Inspiring Toni Walker

Today we’d like to introduce you to Toni Walker.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I’ve been collecting & wearing vintage since I was in high school, so it’s been an obsession for a long time. I started Fair Season after a number of years working in retail. After a lay off, I to started the business. I went out to the Midwest, went to estate sales every weekend, built up an inventory and started photographing it. That was years ago and things have changed a lot since. Customer feedback has been so important to me. Based on a lot of interest, I started focusing on denim, and that propelled me forward significantly.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
There are challenges every day! I had a baby three months ago, so that has shifted my priorities significantly and changed my schedule radically. Before my daughter was born, I struggled all the time with juggling the tasks that the business required. It’s always the admin tasks that go by the wayside, like shipping and organizing inventory. To the young women out there looking to start a business, understand that it takes a few years to get your footing and become financially stable. Overnight success is a fairy tale. Make sure your finances are in order from the start. Open a business checking account and hire a bookkeeper if you can afford to. It makes a huge difference. You’ll be able to see growth and/or where you need to reign in spending.

So let’s switch gears a bit and go into Fair Season story. Tell us more about the business.
I have an online shop specializing in vintage denim and work wear. I offer closet staples that my customers wear year after year. I’m proud of the loyal customer base I’ve cultivated over the years. I have clients who I’ve never met in person, but who feel like friends, and I have loyal customers who have become some of my dearest friends. I do business online, but it feels like a community.

It would be great to hear about any apps, books, podcasts or other resources that you’ve used and would recommend to others.
I work from home, often in front of a computer, so I am a podcast junkie. Some of my favorite fashion/beauty related listens are – The Conversations, The Cutting Room Floor, & Naked Beauty Podcast.

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Image Credit:

Vivian Kim

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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