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Conversations with the Inspiring Sharon Garofalow

Today we’d like to introduce you to Sharon Garofalow.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started my blog while I still had a full-time job and was really looking for a creative outlet. Cupcakes and Cutlery started as a party focused blog where I shared cool party supplies and fun inspiration for entertaining at home. Over the years, it has changed to become a mom-focused lifestyle blog and resource for the busy, modern mom. My goal with the site is to help her get a delicious dinner on the table, quickly (and other mom hacks) so she can find a little bit of time for herself. Mom guilt is REAL and it can be super easy to lose sight of yourself while parenting the heck out of your kids!

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
My growth has been slow but ultimately, my full-time job is being a mother. I’ve been able to create this business around my kid’s schedules and work from home to be available when they need me. I don’t always have the time to focus on my business that I’d like but I know, as the kids get older, that will change! I always knew what my priorities were and kept it in mind when planning my business. It really helped me to not get frustrated if I wasn’t able to reach a goal or feel like I wasn’t growing fast enough.

So let’s switch gears a bit and go into Cupcakes and Cutlery story. Tell us more about the business.
I’m known for my casual, SoCal vibe and my approachable style. I prefer to dress comfortably, but cute – it’s the perfect mom uniform! When people come to my site, they expect to find quick and easy recipes, simple cocktails, parenting tips and tricks and local travel ideas (because what mom can get away for a long trip all the time?!).

I don’t take myself too seriously and try to keep things as real as possible. It’s about creating a community for moms so we all feel supported, can laugh along with the failures (because you know there are going to be #momfails) and find ways to get in a little bit more “me time”.

Do you have any advice for finding a mentor or networking in general? What has worked well for you?
My mentors have come from relationships. I find that I get the best business advice from my closest blogging girlfriends. True, a few of them are considered experts in their fields, but I think you truly find support and advice from those closest to you – who truly know what your hopes and dreams are and want to help you get there!

When in doubt, reach out to someone who you admire and let them know what they mean to you! While they might be too busy to be a full on mentor, so many times the person has taken a few minutes and shared with me some brilliant information. And all I set out to do was say hi and pay them a compliment.

Contact Info:


Image Credit:

Jess Pirro Photography

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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