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Conversations with the Inspiring Sarah Auerswald

Today we’d like to introduce you to Sarah Auerswald.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started blogging in 2008, after I’d had my kids and stopped working in the movie business. At first, it was just a fun, creative outlet, then, it became this terrific and supportive community of Mom Bloggers. And then, it became a business.

Yvonne Condes and I met around then and we co-Founded MomsLA in 2010. We began the site as a group blog, with other Mom bloggers all writing about their experiences, and over time the site has evolved into what it is today: a super helpful resource for Moms (and Dads) in Southern California.

Once I became a Mom, I wanted to find work that was flexible enough for me to be there for my kids, so becoming an entrepreneur was pretty much inevitable. The beauty of a web-based business is that it’s 100% mobile; you can work anywhere there’s access to wifi and electricity. Plus, the overhead for us is nice and low.

Has it been a smooth road?
Being an entrepreneur is a challenge any way you slice it, so my advice is to find (or if necessary, create) a community of other people working through similar issues in their business. Before I really jumped onto the Internet, I joined networking groups in real life. Now, you can have both in-person and online communities to support you as you navigate the growth of your business or career – and I think it’s critical.

Also, you can’t know everything or do everything, nor can you do everything well, so Google it, find a Youtube series on how to do it and don’t be afraid of hiring help. (Or get over your fear and do it anyway.) We hired a Virtual Assistant recently to take on some of the really time-consuming admin tasks in our business, and it has freed us up for more creative work. We’ve also always hired key people to do things we couldn’t do, like coding and graphics.

So let’s switch gears a bit and go into MomsLA story. Tell us more about the business.
Southern California is an amazing place to raise kids, but it’s so big and there’s so much going on, it can be a little overwhelming.

MomsLA gives parents all the resources they need to create a wonderful life for their families. Most SoCal parents are so busy they don’t have time to find the best places for kids’ haircuts, what are the choices for After School/Enrichment Classes, where to have a kids’ birthday party – or who to hire to cater it and entertain the kids – or the best Summer Camps. MomsLA is the place to find that and more.

Plus, we deliver a curated list of family events happening every weekend right to their inbox. It’s never too long and it’s always full of interesting ideas.

One of our biggest achievements is our Summer Camp Guide. We started with a little list post about Camps 5 years ago, and it’s grown into a massive guide with over 450 Summer Camps listed, appearing on the first page of Google search results. We’ve built it into a sustainable revenue stream for the business, and last year we launched a live event Camp Fair to go along with it as well.

Do you have a lesson or advice you’d like to share with young women just starting out?
Have confidence and believe in your worth and power! I recently met a super creative young woman, who’s building a really cool new business. In my opinion, she has everything going for her: drive, passion, energy and great ideas, but she has no confidence in herself, and it’s going to hold her back.

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Image Credit:

Sarah Auerswald of MomsLA

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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