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Conversations with the Inspiring Roxie Francis

Today we’d like to introduce you to Roxie Francis.

Roxie, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I’ll never forget my first singing performance when I was seven years old. I loved expressing myself and connecting with the audience. Looking people in the eyes and sharing my voice with them. No judgment, no fear, no trying to be someone I’m not.

As a child, I wondered where I fit in because I am half-Japanese and half-Persian; it’s a rare meeting of cultures. But when I was on stage, it felt like home. It was always the one place where I felt completely free to express my authentic voice, who I was and be heard.

So, I kept following my heart, and I wanted everyone to experience this same freedom of expression.

I studied at the SoCal Conservatory, went to Hamilton Music Academy and then graduated from the UCLA School of Music. In my 20’s, I toured globally and made records focused on shining light on the darkness and empowering others that landed on the US college radio CMJ charts. I was fortunate to perform for human rights festivals and orgs like the UN Women, eventually receiving a certificate of recognition from the City of Los Angeles for my humanitarian work through music.

At the same time, my husband Lucas Francis and I became certified as business and success coaches and built our company I Heart My Voice, dedicated to helping singers find their uniquely awesome voice and grow their career in the new music industry.

Singing and I Heart My Voice have been a way for me to inspire others to express their truth and create a ripple effect for other music messengers to change the world, one voice and one song at a time.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way? Any advice for other women, particularly young women who are just starting their journey?
The music industry is saturated with male producers and gatekeepers. I had a handful of experiences being taken advantage of, even as an early teen. I was also told repeatedly I had to dress, look, act and sound a certain way. I turned down a few major opportunities and chose instead at 18 to pursue my own music and message by building community and surrounding myself with creatives who shared my vision.

Too often, we let other people and the industry tell us what we are worth. We live our lives according to other people’s expectations. They tell us what we should be doing, what roles we should squeeze into. This fills our minds with limiting beliefs that block our greatness.

Here at I Heart My Voice, we’re known for saying, “No one will ever be better at sounding like you than you–and that is your gift.” People resonate with truth, so my advice to other women starting out is to make a decision to become the most authentic version of you possible. Follow the footsteps of your heart and you’ll always find your way.

But on your path to superstardom, you will definitely have to face every challenge, inner crisis, resistance, enemy and even loved ones who can mean well but can get in the way of your success. So, my next piece of advice is to develop the courage to step outside your comfort zone and face your fears. On the other side of your fear is your next level, and every next level will demand a new and better version of you.

And finally, make your big dreams non-negotiable. To succeed, you’ve got to believe with every fiber of your being that you’re going to make it–no matter what–and be willing to do the work, whatever it takes!

Please tell us more about your work, what you are currently focused on and most proud of.
As a vocal coach, artist development expert and career mentor, my 15 years of expertise lies in helping artists master the industry’s best vocal techniques, success mindset and a bulletproof career strategy to share their music on the world stage.

I’ve done this together with my husband Lucas Francis, who’s been mentored by Grammy winners and performed in every genre with artists that include John Legend, Sara Bareilles and Stevie Wonder.

Together, we’ve had a front-row seat coaching singers from Disney, Nickelodeon, and major labels, plus Billboard chart-topping artists and viral Spotify, YouTube and social media stars.

In mentoring artists through their greatest moments and darkest hours (while experiencing our own), we became obsessed with finding out the exact reasons behind why certain singers we’ve trained made it and others didn’t. After doing this for so long, we know success is not dependent upon talent alone. And we can identify where the blocks are, which are mostly related to mindset.

When singers have tried everything and haven’t broken through, we’re your secret weapon for real transformation and results.

At I Heart My Voice, we create a one-of-a-kind roadmap for each singer to reach their ultimate potential, because there’s no cookie-cutter tool or strategy that suits everyone!

There’s nothing we love more or are more proud of that when we see singers set free and making the impact they’re meant for.

So much of the media coverage is focused on the challenges facing women today, but what about the opportunities? Do you feel there are any opportunities that women are particularly well positioned for?
The opportunity for growth and change is always here, and it all starts within each person. If you don’t see the path that lights you up, perhaps that means it’s time you create it!

I think a woman’s inherent drive to compassionately nurture the people and environment around her is an asset desperately needed right now. Any organization or company and its customers stand to benefit from this.

I was the music coordinator for the Los Angeles Chapter for the UN Women; this is a fantastic organization dedicated to gender equality and the empowerment of women. As a global champion for women and girls that brings together millions in 200+ countries with countless local chapters, this is a powerful opportunity for change that I recommend women anywhere get involved in now.

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Image Credit:
Caroline White, Carlo Alberto Orecchia

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