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Conversations with the Inspiring Rachel Yarmosh

Today we’d like to introduce you to Rachel Yarmosh.

Rachel, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I moved to LA just over 2 years ago from New York. I was at a crossroads sort of moment in my life and career and had this now or never moment about moving across coasts. It was the scariest and most liberating thing I’ve ever done. I drove cross country after selling all my furniture and pretty much every thing I owned and took my small little Pomeranian and made the voyage. Since landing in L.A – I’ve been building connections, making new friends, and busy navigating the world of beauty. It’s been fun but a challenge to navigate such a large city from scratch (i.e. no friends, no connections, etc.)

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
You know, what roads are smooth? The bumpy roads are challenging but the most rewarding to traverse. You look back and see how far you’ve come and say, wow! I did that! When I moved to LA – it was the bravest thing I did but also probably not the most well thought out in retrospect. I didn’t have much saved, but my feeling was if I waited for the perfect time, I would keep pushing it off and never come. So, I just took a leap of faith and came out here thinking I would be fine, get a job quickly, make new friends and start over. But it wasn’t exactly like that – I couldn’t find work, I was scammed by a few ‘jobs’, I ran out of money and had to borrow rent from my parents. I look back on that stressful time like ‘what the heck was I thinking – that was so foolish to not have more of a game plan’. But looking back to that time in early 2016, I have such a feeling of accomplishment about how far I’ve come. My advice is – yeah have a game plan but also take some chances, take some risks, get a little uncomfortable. No great thing has ever been accomplished in a comfort zone. That’s not how it works!

So let’s switch gears a bit and go into your business story. Tell us more about the business.
I came to L.A to work in beauty. I’ve always been a girly girl and in my late 20’s – I decided I wanted to start a beauty YouTube channel. My passion grew from there and as much as I loved my job in NY at the time (I worked for a luxury hospitality group) I knew I was in the wrong industry. So, when I got this itch to move cross country, I knew exactly where I needed to go if I were to seriously pursue a career in beauty. Lots about Los Angeles has always appealed to me – the weather, the fitness/healthy lifestyle, the culture but I knew most corporate headquarters for beauty were located here and that made up my mind. It took a few months to find a serious employer (I got scammed a few times before landing this full-time position) but I’m happy to say I’m living my dream. I got hired to do social media for an up and coming indie beauty brand and it’s been so rewarding to watch this company grow and know I’m part of that growth. When I started, we just sold lashes, didn’t have a website (we were selling through PayPal!) and had just over 5K followers. We’ve now expanded into the beauty space with other cosmetics, have an official website (it’s the little things lol) and are about to hit 130k on Instagram! We’ve even garnered attention from the likes of Kat Von D – who wears our lashes and even invited our small (but growing!) indie brand to her 10th Anniversary celebration. It’s been a wild ride!

Looking back on your childhood, what experiences do you feel played an important role in shaping the person you grew up to be?
Oh, definitely! My parents divorced when I was 3 and my brother was 6 – it was a pretty rocky start to my childhood. My parents were totally devoted to raising us and were super hands on – but the divorce totally rocked and shook our foundation. It was a pretty ugly divorce and sadness surrounded a lot of my earliest memories. There was a lot of turmoil, back and forth, and discord between – so, unfortunately, my brother and I had to try and navigate that as best we could. I think a lot of those hard times shaped us and made us more resilient. Things eventually did settle down, they remarried, and we got on with our lives – but for sure, I think those events shaped us. I have a great relationship with both of my parents – but you certainly learn from their mistakes and try your best not to repeat them. I believe I took those lessons and turned the pain into a strong resolve – one that never allowed failure to be an option. A will that always keeps pushing forward!

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Rachel Yarmosh

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