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Conversations with the Inspiring Paija Hudson

Today we’d like to introduce you to Paija Hudson.

Paija, can you briefly walk us through your story – how you started and how you got to where you are today.
Long before I became a makeup artist, I knew I was meant to be creative. As a child, being a creative was not an option because they feared that I would go through exactly what I encountered, but I will still fight. Becoming a makeup artist was never the plan but when people noticed my talent, I decided to be a student of the craft and dedicate hours to learning formulas, products and perfecting the craft. There have been and still are some bumps in the road but makeup has taken me so many places and I have so much more to go. I discovered makeup as a way to boost my confidence while I was in an abusive relationship. It became my therapy at night when I was alone. Painting and mixing colors reminded me of being an artist with a blank canvas every night and I felt like I could paint all of my woes away.

However, it helped me discover something that would not only help me but empower others. I began to make YouTube videos to share what I learned, as well as get feedback from other beauty bloggers. Back then, YouTube was more of a close community and no blogger was too big to join you for lunch or give you positive feedback. Everyone knew everyone back then and because there were so few of us, you could say we were all popular. I remember walking into MAC stores and they would say, ‘hey aren’t you that girl from YouTube?’, ‘Who, me?’; ‘Yes you!’ I had no clue what YouTube would become and I don’t go a day without regretting not staying on the platform. All hope is not lost as I have returned to the platform but it is a whole new ball game.

Years later after working a corporate job and being laid off, makeup began to call my name again and I made a return and haven’t looked back since. Since then, I have been published so many times I lost count, work with celebrities, New York and LA Fashion Week, became a public speaker, beauty blogger and beauty editor. I look forward to whatever else God has for me in the beauty industry. Never give up!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Like many others, life handed me lemons. Some of the lemons were ripe and juicy and others were hard and bitter. Growing up in Los Angeles during the 90’s made us feel hopeless at times because there never seemed to be a way out. One thing that kept me going is knowing that there was more out there, even though, there are no maps or guides for life, quitting isn’t an option.

what should we know about Fighting present to reach the future- Meet Pro Makeup Artist Paija J? What do you guys do best? What sets you apart from the competition?
I am a pro makeup artist, educator, beauty blogger and beauty editor.

I can’t choose which part of it I love most but I can admit that teaching and writing have helped bring me gratification in ways I never imagined. I never thought that by teaching people how to apply makeup in a relatable way would bring women and men so much joy and confidence. People would email me and say I cried today because after you taught me how to match my foundation, I can now confidently go outside without feeling ashamed. This blew my mind because I view makeup as fun, I have never worried about what others might think so, this made me realize how beauty can bring positive change. Some of the feedback I receive from articles is that, I write like I am talking to my best friend and it makes them feel so included in the conversation. The power of beauty is so amazing that my goal is to help men and women feel confident about their natural beauty but guide them in an honest manner to products, hacks and regimens that will be solutions to their problems.

Do you have a lesson or advice you’d like to share with young women just starting out?
To the young male or female beauty that is beginning their career, I would say be yourself and do what you want! One of the biggest mistakes I made was getting advice from people that weren’t me. Not saying that others can’t guide you, but nothing will please people more than your authentic self. Use your platforms to spread joy, laughter and information that will solve problems as opposed to selling. Lastly, smile through the journey, the destination is probably very far and will take some time, so put on your armor and get ready to remain in the fight as you make it to the top.

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