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Conversations with the Inspiring Natasha Maxwell

Today we’d like to introduce you to Natasha Maxwell.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I worked in corporate marketing for a number of years. Although I loved the creativity of working with fashion brands, I knew there was more for me to do in the world, in a way that would prove to be more inspirational and helpful to other people. I was laid off in January 2014 from my last marketing job, and it was the best thing that could have happened to me.

I went on a ski trip shortly after to celebrate my first month of “funemployment.” Unfortunately, I got injured, had to have surgery, and was couched and bedridden a few weeks. The silver lining was the free time I had to explore what I wanted next for my life. I came across an ad for health careers through the National Academy of Sports Medicine. I signed up for the Personal Training certification and, after several months of studying and live workshops, I passed my national exam. The rest, as they say, is history. I was recruited by Equinox Sports Club LA and joined their team in August 2014. I built my business at a steady pace and began to make a niche for myself through pre/postnatal coaching, nutrition counseling, and overall self-care. My first blog and IG account were born shortly afterward.

Has it been a smooth road?
The road has been less difficult than I initially imagined it would be. It was scary making the choice to not go back to a solid salary and a career that I knew well. Making the choice to be entrepreneurial and to run my own business was anxiety-ridden, but also extremely liberating and empowering. I truly believe when you work hard at something you know you are meant to do, and you truly are in a mindset to help others, it will be rewarding both emotionally and financially.

Of course, there have been struggles along the way; clients out of town, clients choosing to do their own thing after a few months from training, constantly building more business, and the paid-per-hour business model. Ultimately, it’s being as prepared as I can for the snafus, keeping the faith that hard will pay off, and never giving up on something I am meant to do.

So let’s switch gears a bit and go into The Maxwell Method story. Tell us more about the business.
I am a certified nutrition coach and personal trainer in Los Angeles. My latest accomplishment is now as an exercise consultant for Buzzfeed’s Goodful channel. My specialties include vegetarian and plant-based nutrition consulting, pre/postnatal training, general weight loss, and post-rehab exercising for knee and back injuries.

I am most proud of my brand The Maxwell Method as it relates to sharing knowledge with my readers and followers. Getting messages from people saying how much they appreciate a lower body exercise video I shared, or a recipe I created, or more questions on a new product I wrote about; it all keeps me inspired as a coach and influencer.

What sets me apart from others in my field is having my PR writing and marketing background. That past career experience has helped me with relationship building and knowing how to cultivate public relations management for myself. My creative brain is always on, even when programming for a beginner level client. It has allowed me to go beyond what a typical trainer or coach can be. I am so much more than the exercises and meals I share.

Do you have any advice for finding a mentor or networking in general? What has worked well for you?
Oh, I totally believe in the use of mentors, networking, etc.!

I’m part of three tribes, I have a business coach that I use twice monthly, a behavioral therapist that I visit, a meditation studio called Unplug that I go weekly for mental recharging, and the various mentors I’ve found through my own clients, social media gurus, and former teachers I’ve kept in touch with. Networking and finding like-minded individuals through MeetUp, on Instagram and FB, and at social media-inspired events has been extremely helpful too.

All of these areas have worked well for me and I’ve learned to balance the various relationships I’ve made.

Pricing:

  • Introductory Self-Care and Nutrition Coaching 45min: Complimentary
  • Customized Self-Care and Nutrition Coaching Monthly Program: $350 monthly
  • Recipe Creation for product brands, restaurants, hotels: $250 per recipe
  • Online Video Fitness Training through Trainiac App services: $50 monthly

Contact Info:

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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