Today we’d like to introduce you to Mikaela Baltazar.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
My makeup journey began when I was entering my teens. I always found makeup so fun and beautiful, but never had enough confidence to try it for myself. I would indulge in my interest by watching makeup tutorials on YouTube. At around the age of 15, I began to build my own makeup stash, sometimes being products that were bought or given to me, but most of the time, I would steal my mother’s makeup and use it on myself. From there, I would practice and practice, but just for fun. Then, my mother offered to enroll me in a Makeup course so that I could fully learn how to do my own makeup and of course, I took her up on her offer. It was from that Makeup course that not only my knowledge but my interest in makeup artistry grew immensely. I knew that from that point, at 16 years old, that I wanted to become a professional makeup artist. Now, at 19, I am still striving towards that goal every day. I am currently a freelance makeup artist around my hometown of Azusa, CA (a sub-city of Los Angeles). I started freelancing in high school, with makeup applications on friends for school dances to now doing makeup for quinceñeras, photo shoots and weddings for people all around Southern CA.
Has it been a smooth road?
Personally, I feel that my age is sometimes a barrier for me. A lot of people initially doubt my capabilities, experience and credibility. I think a lot of times they assume that I don’t take my business seriously because I am only nineteen years old and because I still have a lot of life to live and experience. Instead of letting that discourage me though, I just try to prove myself as best as I can, by showing them a professional experience as a client and also with my product knowledge as a makeup artist. Some advice I would give to other young women who are going through the same struggle as I have is to constantly be educating yourself about your craft. Not only will it enhance your knowledge, but it will make you trustworthy in your client’s eyes, which is important. Another thing I will say is important to do is to prioritize. It keeps you on the right track with your business and your goals, which also contributes to your personal life as well.
So let’s switch gears a bit and go into Makeup Artist MUA_Mikaela story. Tell us more about the business.
As a freelance makeup artist, I am dedicated to catering to all of my clients’ beauty needs. With every makeup application, I include a full face of makeup and lashes and some helpful advice and tips to help my clients achieve their beauty goals on their own. I am most proud of the fact that I am able to enhance someone’s beauty and that clients trust me to keep coming back. I think what sets me apart from other makeup artists is that although I have a vision for each new client and look, I always want to incorporate their input and make sure they are comfortable with anything I do. I also think that the fact that I like to enhance natural beauty, rather than mask it with loads of product is what sets me apart as well.
Do you have any advice for finding a mentor or networking in general? What has worked well for you?
I would say that everyone who is trying to expand and network their business should use social media!! It is KEY to build and use that platform to network because there are so many people who use social media on a daily basis. I personally like to use Instagram the best, because I am able to market my business, while also being able to show my work through my posts. It is important to be able to back up your statements with some good evidence, and my work is able to speak for itself through a simple post on Instagram. I also think another’s the important thing to utilize when networking is business cards. They are so easy to keep with you at all times and to leave at local hair salons or photo studios, which is the easiest way to network outside of social media. Another way to network is to make sure you leave a mark on people so that they remember you and enjoy your company. Remember, it is SUPER important to remain genuine, but still be able to crack a joke or start up a great conversation, so that you are able to build trust between you and your client.
- School Dances/Formals: $50 (includes full face and lashes)
- Wedding Trials: $60
- Photo shoots/ Bridal Party: $65
- Quinceneras/ Sweet Sixteen: $70
- Bride: $80
- Phone: 626-733-2378
- Email: email@example.com
- Instagram: mua_mikaela