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Conversations with the Inspiring Marina Semler

Today we’d like to introduce you to Marina Semler.

ANDREEVA is a family creation of mother and daughter Olga & Marina Andreeva originally from Kiev, Ukraine. My mom, Olga Andreeva started her business in early 2012 as an atelier which was very successful and then in 2015 I joined her business and we launched our first collection.

After presenting our first collection ‘‘I Love NYC’’ in 2016 during Mercedes-Benz Kiev Fashion Week, the brand was published in Vogue USA, Vogue Italia, L’offciel Italia, Refinery29, Dazed, Wonderland, WWD, BOF, Cosmopolitan USA, Vogue Russia, Vogue British and Vogue Ukraine as the new name in the Fashion Industry. WWD magazine nominated our dress and coat as must haves of the season.

In 2015 we showcased our collection in Paris with support of Ukrainian designers by Anna Wintour and Sarah Mover (Vogue USA). Anna Wintour personally visited the showroom and commented as we are the most innovative emerging brand. After presentation in Paris the brand was featured as the new emerging brand in Voque Italia Talents.

In 2016, I relocated to New York City and graduated from Fashion Institute of Technology. In a year I established a retail presence for the brand in world famous Soho and presented our first Fall-Winter 2018/19 collection in New York during New York Fashion Week. In 2019 I moved to Los Angeles and we are establishing the brand in both cities New York and Los Angeles.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Moving to United States from Ukraine was very excited and new step in my life and for brand. In the begging was very challenging to adapt at new environment and to understand American culture. I had friends in fashion business in New York and they help me at the begging of stage. My advice will be never give up, make connections and always have positive vibes.

What should we know about ANDREEVA? What do you guys do best? What sets you apart from the competition?
I was graduated master of Economic and Marketing and my second education Fashion Business. ANDREEVA brand for me is my family, my life and heart. Establishing brand in United States for us is a new step in a life and new experience. Right now we are working on designing and producing our new line exclusive handmade knitwear. We decided focus more on knitwear and establish brand well known for high quality hand knitted styles.

For good reason, society often focuses more on the problems rather than the opportunities that exist, because the problems need to be solved. However, we’d probably also benefit from looking for and recognizing the opportunities that women are better positioned to capitalize on. Have you discovered such opportunities?
There are a lot of opportunities right now and especially in United States. You just need to find your niche and be unique.

Pricing:

  • Coats from $350 up to $850
  • Handmade Knitwear from $390 up to $850
  • Dresses from $190 to $450
  • Jackets from $280 up to $450

Contact Info:

Image Credit:
Photographer: Olaya Helga @olyahelga.photography
Photographer: Anastasya Deryabina @derybinan
Makeup: Melissa Wonder @melissawonder

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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