Today we’d like to introduce you to Lauren Griffin.
Lauren, can you briefly walk us through your story – how you started and how you got to where you are today.
My first forays into freelance design started midway through college in Austin; I was learning design thinking in my courses and moonlighting as a freelancer in my downtime. My work back then was god awful (we all have to start somewhere), but I immediately took to visual problem solving.
Fast forward four years. By then I’d gotten some solid projects under my belt, ranging from full brand identity projects to package design, and I’d spent ~2 years art directing at an ad firm in New Mexico. At this point, however, freelance had always been the side dish to my main course, whether it’d been school or my job. That’s when I decided to make a go of it full-time, and I moved to LA. Working on my own out here for the last three years has been the biggest yet most rewarding challenge so far.
Has it been a smooth road?
Of course not! One of the biggest problems a lot of designers face is working themselves into the ground. It was in my nature when I started out to take on as many projects as humanly possible and work into the wee hours of the morning almost every night. Saying “no” wasn’t in my vocabulary. I do believe women are expected to be more accommodating, and I certainly struggled with that tendency when it came to client work in the beginning. It worked its way out of my system quickly when I started freelancing full-time and realized the only person who was going to look out for my well-being was me. My advice would be to value yourself, value your time, and understand that a person is coming to you for your expertise, not the other way around.
So let’s switch gears a bit and go into Typogriff Designs story. Tell us more about the business.
My work is very focused on illustration and custom type, and most of my favorite works have a healthy dose of both. Almost everything I do is vector-based, so shape, line work, and color are a huge factor, whether it’s a custom logotype or a detailed illustration.
What do you feel are the biggest barriers today to female leadership, in your industry or generally?
A huge barrier for female leadership that I’ve seen is the innate expectation that a woman won’t be as good in a leadership role as a man. It’s the unnecessary “for a woman” tagged onto the end of a compliment, spoken or unspoken.
- Website: typogriff.com
- Email: email@example.com
- Instagram: @typogriff