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Conversations with the Inspiring Jeannie Assimos

Today we’d like to introduce you to Jeannie Assimos.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I always wanted to be a part of something that made an impression or difference in people’s lives. I loved the entertainment business and also liked to write and tell stories, so after graduating from SF State I ventured down to Los Angeles and got my first job as a production assistant at Entertainment Tonight. I worked there for 12 years, the experience was invaluable, but as entertainment became more about celebrity gossip, and I grew as a person, I thought about my intent. How was I making a difference by talking about Britney Spears shaving her head or Paris Hilton’s stint in jail?

I decided I needed to get back to my initial longing and hope that I could be a part of something positive, so I quit. I had nothing else lined up. I only had faith that I would end up where I needed to be.

Three weeks later, a recruiter contacted me on Linked In, saying there was an opening for a managing editor at eharmony. I really didn’t know much about the business, but went to the interviews anyways. I learned that eharmony made an impact on so many people’s lives with love. I have been with the company ever since, working in the marketing department. It feels great to help people, whether it’s through creating a commercial that causes them to try eharmony or writing a blog which resonates with men and women. I am grateful every day that I get to be a part of this.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
There are always obstacles and challenges in business. I think being adaptable, and flexible, are two qualities that are a must if you are going to thrive. I worked for people who had wild egos and got screamed at, and put down when I was at ET. It’s really important to have a strong identity, know who you are and have an unshakable sense of self-worth. At eharmony, the focus of my job has changed many, many times. Even if you feel like – oh my god, I don’t know what I am doing – on the inside, you fake it until you make it. Say yes to things that scare you and then, figure out how to get it done. And, rely on teammates as well.

what should we know about eharmony? What do you guys do best? What sets you apart from the competition?
I do a little bit of this and a little bit of that at eharmony! One day, I am editing TV commercials, the next day, I am recording our podcast called The Love Show with the CEO. I manage the eharmony content site called to love and harmony, so I write and edit and manage the editorial process. I manage PR for eharmony, so we create news from all of the amazing data we collect from users. I love to create content at the end of the day, whether it’s doing an interview or coming up with a pitch for our PR team to share.

For me, it’s about sharing knowledge that helps others in some way. The most satisfaction I will get is if someone says, “thank you so much. I needed to read that. or hear that. It helped me.” That is what I get up for.

So much of the media coverage is focused on the challenges facing women today, but what about the opportunities? Do you feel there are any opportunities that women are particularly well positioned for?
The only thing that is going to stop you is a lack of belief in yourself. There have never been more opportunities for women than there are now, which is very inspiring to me. Believe you can do it, visualize it, and take actions and steps to get there.

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