Today we’d like to introduce you to Genesis Kubilis.
So, before we jump into specific questions about what you do, why don’t you give us some details about you and your story.
My full story hasn’t even unrolled yet, I’m only getting started. I’ve always been a person who carries ambition in their mind and heart. I naturally think of all the amazing possibilities and work towards them until they are accomplished whether they are huge or baby steps. I used to be so impatient for success and thought I knew how my life would roll out throughout the years but it definitely took a different turn. I’m originally from San Diego, that’s where my story begins. I rushed into college right after high school because I felt this huge pressure being that I am a first-generation Mexican-American and oldest daughter. I thought I had to decide my future right then and there but honestly who really knows what’s for them at just 18? I grew up loving fashion, the arts, and just creativity overall so naturally, I thought attending a fashion-based college would be my fit.
Fast forward after completing a year (in San Diego), I was transferred to the LA campus. I moved out at 19 and even though I always knew I wanted to move to LA the opportunities, it wasn’t really planned for it to happen that quick. Two weeks in and was falling apart. My creative flow was gone, I was stressed, nothing was inspiring me. I never even thought dropping out of school was an option for me. Without going into too much detail, I took that leap and made my decision to leave. I didn’t exactly have a backup plan but I knew to stay there was only going to belittle me. My counselor said to me, as she was handing me my release forms, “What’s your plan? You are never going to get a job you want in this industry. You’re going to come running back asking me to put you back in the system”. I told her I was going to figure it out, signed the forms, and left. I gave myself a talk and knew that if I was going to leave school that meant I was going to work even harder to get somewhere. I didn’t move, go through the stress or make any decisions just to sit around and feel sorry for myself.
For four months, I was unemployed and searching every single day for a job, applying to anything just to bring myself a small income for the time being. I finally came across the idea to look into internships although I wasn’t a student but I thought why not try it and see if at least I can gain some experience from working around. I was hired as an intern for a fashion boutique and from there was referred over to my current job today.
It’s crazy because I remember this day clearly. I woke up one day crying. I was stressed and frustrated because I didn’t a full-time job and I didn’t know what I was supposed to do next. No job was getting back to me and I had applied to dozens of places. My boss called me that morning and I almost didn’t answer the phone, honestly. She asked me if I was interested in working as a social media coordinator for a management company. I thought she was trying to get me into another internship and I began to tell her sorry but I was looking into finding a full-time job and she said, “This offer could potentially turn into your career.” Fast forward, she connects me to the person who was looking into hiring for the job for his company and I went in for an interview. I won’t lie it felt too good to be true and it almost was. The first couple of months were rocky and I thought I was going to get fired every day lol. It’s funny for me to think back at that now but I definitely worked and proved my way into my job and now 1 year and 8 months later, here we are. I now work full time as a social media coordinator for sociaLebs which is a digital management company for creatives in the beauty industry. This company allows me to expand beyond my job title. I’ve tapped into stylist, creative director, writer, and even photographer all under the roof of sociaLebs. I’ve been given so much creative freedom and opportunity through this company because I’m not viewed as another employee, I am viewed as a leader, a creative, and someone with a billion ideas. My job has allowed me to meet and connect with so many amazing individuals in the creative industry, it’s insane and a blessing.
I also do what is now known as “Instagram blogging” for my fashion interest, part-time. I use my Instagram platform to share fashion and lifestyle tips, collab with brands, share my favorite outfits, and overall inspire others. I’ve been able to build a community on Instagram throughout this passion where others who are also on this blogging journey. We all support each other and I have even been able to meet a couple of these Insta friends in real life and have created life long friendships and even found my business partners.
Although some may view where I am in life as successful or “enough”, I still don’t think it’s enough. I don’t mean that in the way that I’m ungrateful. It is more so that I’m always hungry for more. I love staying busy and working. I will never be satisfied and think to myself, “Ok, I accomplished x amount of goals, I can chill and enjoy it now”. After each achievement, I give myself a pat on the back and I’m already thinking of five new things I want to work on next. I have so many ideas and so many things I know I’m going to get done and because I enjoy and am passionate about what I do, it never feels like labor. I’m capable of so much and I know I haven’t even dipped my toes in the water yet.
Within this past year, I gained so much experience, learned so much about my strengths and weaknesses and only grew more passion for the things I love. I’ve had so much mental growth as well and I’m grateful that life didn’t unroll the way I thought I wanted it to. God knew He needed me in a different direction. Although I am forever grateful for where I am in life right now, I still have so much more I’m working on and so many more ideas that I want to put out there.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It’s definitely not been an easy journey but it’s the bumps in the road that help mold you and test your strength and dedication. Having moved out at 19 to LA thinking that I was going to attend school and have homework be my only worry was quickly turned around when I dropped out. It was scary not knowing what I was going to do next, what my family would think, how I was going to maintain myself. I’m the oldest daughter of my family, I didn’t really have anyone to turn to and ask what I was supposed to do next. Luckily, I’m a person with strong ambition so giving up was never an option but that doesn’t mean I didn’t have my nights where I was crying myself to sleep or having anxiety.
Even after I got my job with sociaLebs, there were times where I felt uneasy because I didn’t think I was good enough. I doubted myself but I kept pushing. I made mistakes lol a lot of mistakes but thankfully they were viewed as lessons learned and I continued growing and shaping myself, fitting in. As far as with Insta-blogging the struggle really is to have the courage to put yourself out there. I’m honestly such a shy person but I’ve come a long way. It’s one thing to have a passion and love it as a hobby but then, there’s the part when it’s a part-time or a full-time job and you have to have all these requirements to it. At the end of the day, I put out the content I truly believe in whether it’s for sociaLebs or for my personal branding, but the scary thing is the reaction. Although you shouldn’t let others control you or your work, building an audience is also a huge part of this social media-based industry. The scary part is putting your 100% into something and it not being received well or the way you had hoped but that’s not a reason to quit.
There are times where I feel I’m not working hard enough and then there are others where I feel I’m overworking myself and not getting the recognition I deserve so it’s a bit frustrating at times. My advice to other women out there chasing and building their dream careers is to believe in yourself first. Focus on what it is you are wanting to accomplish. Write it down so you can see it visually and write down the steps that it’s going to take to get there. Have patience. That is one key I’m still learning how to have. There is a time for everything and being accepting of that brings you to a stress-free state of mind. Just because a certain goal is taking longer for you to get to doesn’t mean stop, it means to keep working and before you know it, you’ll have already accomplished a whole list of other goals along the way to this one goal. Really really have faith in yourself, your work, and your timing.
What do you do, what do you specialize in, what are you known for, etc. What are you most proud of? What sets you apart from others?
I am a social media coordinator as well as a part-time fashion blogger. As far as being a social media coordinator goes, my title requires for me to represent the company’s branding through our social platforms (Instagram, Twitter, Facebook, etc.) I bring personality to our brand and connect the audience to us through authenticity. I also work with the talent we represent to bring in exclusive content that lives on our social platforms. Sometimes this requires me to attend beauty/fashion/lifestyle events, work in front and behind the camera, travel, and come up with ideas to keep the company up to date with the social media world. But my title doesn’t stop me at that, thankfully my job allows me to expand in my creativity and gives me the freedom to tap into my other interests as well.
From time to time, I conduct interviews (with our talent), write for our blog, creatively direct photoshoots, do some styling, modeling, and even photography. I really do a little bit of everything and am even lucky enough to learn a lot of what goes on in the business side of the company. I am constantly learning my strengths and weaknesses in all areas but always trying to improve them too. With Instagram blogging, it’s a bit more self-managed. I share fashion and lifestyle content through my Instagram platform and even hop in front of the camera every now and then to speak my mind and bring light to topics that I find important. With the blogging portion, I choose what I want to display and never put anything out that I’m not 100% confident in. I love sharing my outfit looks, makeup, and a little bit of everyday life. I love editing! I don’t mean photoshop or none of that but more so playing around with apps to bring personality to my photos and Instagram stories.
With my fashion content, it typically works in the way that I have a day out the week that I solely focus on creating that content. I have 3-4 outfits planned out and locations in mind where I want to take my photos. I always have a mood board planned ahead of time to that way I’m not just taking pictures on a whim, I like to put thought behind what I create. I don’t have one of those “Instagram boyfriends” haha or a set photographer. I usually have a friend help out or in other cases, I take the photos myself, lol think self-time and a tripod. If you want something done, you gotta do it yourself sometimes. If I’m collabing with a brand on a specific piece or look, that puts me more on a timeline depending when they are asking for the content to be uploaded or whatever the agreement is. As for myself, I don’t have an exact posting schedule but I try to shoot for at least three posts a week and just keep consistency.
After shooting, I love to get comfortable at home, grab some coffee and dive into editing. I also do this for the sociaLebs content. I like playing with filters and different apps and all that depending on what vibe I’m going for on that specific piece of content. I get so lost in editing but I find it so fun because I get to create whatever I want. Yeah, when it’s your job, Instagram becomes strategic and requires a lot of planning and organizing. Although fashion is my main concept on Instagram, I also take the chance and use my platform to bring inspiration. I think it’s important to be open-minded and use your platforms in any positive way possible, you never know when someone is looking up to you or find you to be their role model. I hope overall that anyone who follows along with me and my work can relate to the authenticity and feel some type of inspiration. All in all, because both my jobs are social media-based, it does take a lot of planning and organizing to stay on top of my game. I have like three planners and each for their own subject. It’s important to stay organized but I won’t lie, I’m also a huge procrastinator, but some of my best work has been the one I do last minute, I work better under pressure.
For good reason, society often focuses more on the problems rather than the opportunities that exist, because the problems need to be solved. However, we’d probably also benefit from looking for and recognizing the opportunities that women are better positioned to capitalize on. Have you discovered such opportunities?
I feel that women are capable of anything. All in all, anyone can do what they set their mind to but you have to be willing to put in the work, go through trial and error; it’s a process. I don’ t believe that women should be boxed into thinking that they can only fit into one category, expand your mind and think outside the box, we can excel in anything. I find that I always surround myself with individuals who are motivated by their passions and are so raw with their work. I can’t be around someone with negative energy or a lazy mindset. I love staying busy and learning along the way. As I mentioned previously, this year alone, I’ve seen that I’ve had so much mental growth and that is all because of the people I surround myself with. I get so motivated to want to do more when I see others being so passionate. Networking plays a huge role in this industry, the creative industry. Everyone is either an Instagram blogger, a photographer, an influencer, a musician, etc.
Whenever I get the opportunity to meet creative individuals I share what I do, I hand out business cards, I give/ask advice, exchange emails. Building a business relationship with these people is so important because not only does it help to support one another but you also gain a new resource and you can help each other out with the service each of you provides, the strengths you bring in. Overall, I also think it’s so dope to learn about one’s passion and hear their story, how they started, and what they are working on next. Because of networking, I’ve gotten to connect with so many amazing, talented individuals and have even gotten the opportunity to collaborate on projects in one way or another whether it has been through photoshoots, creative direction, promoting, etc. Even if someone is in the same field as me, I don’t see it as a competition but rather a motivation because we all bring something different to the table. No one has the exact same idea as you, we are all so unique to our creativity. Social media does not define you. If you choose that as your platform, take it by everything you have and put out what you believe in. Don’t let social standards, history, or the media define you. At the end of the day, you live for you.
- Website: socialebs.com
- Email: firstname.lastname@example.org
- Instagram: @genesiskubilis @socialebs
- Twitter: @genesiskubilis
*the photo of me interviewing someone is photographed by Alyssa Gonzalez