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Conversations with the Inspiring Francesca Jullianna

Today we’d like to introduce you to Francesca Jullianna.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Born and raised on the East coast (NY and moving to South FL,) I spent a lot of my childhood and adolescence in Manhattan. Inspired by the fast-pace, hustle lifestyle, I knew I couldn’t live anywhere else but the city. After graduating from college in Florida, my natural instincts brought me back to NYC. I landed my first job in the beauty industry at HCT Cosmetic Packing, the #1 packing company in the world working with brands like MAC, NARS, Bobbi Brown, Urban Decay, Kat Von D., etc… Quickly realizing there was more to discover in the world, I impulsively packed my bags and moved to Los Angeles in 2013 working as a Production Assistant for reality TV, working on shows like “Beyond Scared Straight” and “Rich Kids of Beverly Hills.” I was hoping to work my way up to higher positions, but the low man on the totem pole paychecks just weren’t cutting it and add that on top of my thin patience and determination to make it in LA, it was time for a more stable career. I was then hired as a Brand Manager to a celebrity fitness model and self-help entrepreneur, but something was still missing.

Taking a huge leap of faith, in 2017, I quit my “stable” job and opened Los Angeles Tans, an organic airbrush tanning salon in Culver City, Los Angeles. Always being an avid spray tanner myself and having a love for all things beauty, my heart was telling me this is it! Although there were many paths I could’ve taken when it came to opening a salon, airbrush tanning was something I was passionate about due to the fact that I, myself, have had skin cancer not once, but twice from sun damage and UV tanning beds.

Since 2017, we have rebranded to “The Glow Haus,” and opened a second location in Orange County! Although my Culver City location is temporarily closed, I still take my LA clientele at their homes, with my 5-star mobile tanning services, servicing all areas of Los Angeles, The Valley & Hollywood!

My intentions for The glow Haus is to one day expand yet again, and slowly but surely take over the SoCal spray tanning market. With my East Coast hustle mentality mixed with a lot of faith, I have big plans for my business.

Has it been a smooth road?
Whoever tells you starting a business and becoming your own boss is easy, would be lying. Opening a business has been the most humbling two years of my life! From the most obvious, (financial responsibilities) to the smallest of worries, becoming a business owner is not for the weak. My advice to anyone who dreams of opening a salon or even owning their own business of any sort is to follow your gut. Always have a plan B God forbid and to practice patience, Rome wasn’t built overnight. Remember, your journey is your own. Comparing your success to others in the same industry as you can be debilitating. Everyone has to start somewhere!

So let’s switch gears a bit and go into The Glow Haus story. Tell us more about the business.
The Glow Haus specializes in organic airbrush spray tanning. At this time I do not offer other beauty services, as it is my main goal to perfect the art of tanning. I am a certified tanning technician who has been spraying for a little over six years. I am known for 5-star customer service, as seen on our Yelp page, Google Page and StyleSeat page.

What sets us apart from our tanning competitors is our customer service. All of the employees I have hired, have been added to the team based on their personalities, constant positive attitude, willingness to make everyone comfortable during the service and the determination to make every single client that walks in the door feel flawless. Not only do we provide perfectly bronzed glows, but we are 110% sure you’ll leave satisfied and more confident than when you walked in.

Do you have any advice for finding a mentor or networking in general? What has worked well for you?
It sounds clichè, but networking is key! I have found that collaborating with other like-minded girl bosses in the beauty industry, have helped grow my business. Be willing to “start from the bottom,” even possibly give away your service for free or reduced-price at first, to start getting your name out there. Word of mouth has 10x the value of any marketing dollar.

Pricing:

  • Standard Spray Tan $39
  • Express Spray Tan $49
  • Mobile Spray Tans $85 and up depending on travel

Contact Info:

  • Address: 160 N Glassell St
    Orange, CA 92805
  • Website: theglowhaus.com
  • Phone: 239-398-9654
  • Email: theglowhaus@gmail.com
  • Instagram: @theglowhaustans

Image Credit:
@ohdannyoh, @leegumbsphotography

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