Today we’d like to introduce you to Erin Perencevic.
Erin, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I have loved makeup for as long as I can remember: how exciting all the colors look perfectly contained in a lipstick bullet. From the time I started wearing makeup, I was very specific about applying it well, understanding how eyeshadow best suited my face and choosing colors I liked and finding ways to make them wearable. I taught myself throughout college even though I had deep desires for formal training or working in the cosmetics industry. I took the leap in 2004 to work for Bobbi Brown Cosmetics in Newport Beach, CA. I spent four years immersing myself in application techniques, understanding textures and how they work with skin and most importantly – watching and learning from my amazing and talented co-workers. I have been doing bridal and other special event makeup ever since.
Has it been a smooth road?
It’s been a jagged road for sure. There are a lot of things to consider and plan for when income isn’t from a “traditional” job and meeting those needs don’t always match up to smooth transitions. I have identified that success and business growth can take many forms besides income: meeting photographers in the industry, being asked to collaborate on a project, even something as small as having distributed your business cards or media. These all play a role in making the dream also be a career. I made a list of the things I accomplished in a small timeframe on the same paper as the list of the next things to tackle. It reminded me that the journey has successes and new challenges. By giving honor to the hard work you celebrate while using that as fuel and evidence to achieve the next item on the list. My last piece of advice is to have a support network that you can always turn to when you want to stop trying, as well as other creatives in the industry that understand the struggles and hardships. A community is essential. I have friends who have been in my ear consistently for 10 years and longer reminding me what I want and how talented I am, and I have made business relationships where I have received encouragement.
So let’s switch gears a bit and go into erinmichele artistry story. Tell us more about the business.
I am a So Cal based makeup artist, predominately booked doing makeup for milestones: engagements, weddings, maternity, family photos. I specialize in unique makeup styles that enhance a woman’s confidence and self-expression without getting in the way or overpowering her personal style and beauty. I have a reputation for being able to tap into a client’s personality and desired look with sometimes broad or little guidance. My repeat clients and all of their referrals love being in my chair because I am so expressive while I’m putting makeup on and I make excited exclamations of how amazing it’s turning out! I am the proudest of being a positive and calm presence for my clients. I am consistently told that I helped the bride feel calm and have more fun because of the energy I bring to my jobs. Working in a field that can be competitive and has a lot of fast-paced energy I am so honored to bring refreshment to my clients’ makeup experience.
Do you have a lesson or advice you’d like to share with young women just starting out?
Always – yes, always! – have a spirit of learning and growing from who and what you experience on a job and show your gratitude to those who have helped you. I am secured in my expertise but recognize that it is built on lessons and experiences that other people were a part of. Occasionally, I send a text to the people who helped me learn or made an impression.
- Instagram: erinmicheleartistry
Facebook: erinmichele artistry /@erinmakeupartistry
- Website: www.erinmicheleartistry.com
- Phone: 949-413-4225
- Email: email@example.com
Mood Photo and Video, Infiniti Foto, Allison Harp Photography, Amanda Bevington Photography, Jonah+Lindsay, Devin Berry Photography