Today we’d like to introduce you to Danielle Adams.
Danielle, before we jump into specific questions about your work, why don’t you give us some details about you and your story.
I have been casually shooting just about every meal I’ve eaten for years and years. You can ask my hometown friends going as far back as 5th grade. While I was working at S’well, I started shooting with The Infatuation on the side, which led me to my role as Becca’s Senior Digital Media Manager + Photographer. It was inevitable I would end up working with food professionally.
I was working with Becca, a PR + creative agency on their digital team in NYC as their only photographer with many clients. I found myself biking around NYC to multiple photoshoots a day with my tripod wedged under my backpack straps to photograph their top-of-the-line hospitality clients. After moving to LA, I’ve split ways to venture on my own as a freelancer and now directly work with clients like west~bourne on their content. Being freelance is a wild ride, but having a flexible schedule for travel, pup walks and avoiding LA traffic outweighs the uncertainty.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Pivoting from my cushy full-time job at Becca with a feeling of security, to the unknown of freelance was unnerving. Coupled up with moving across the country to LA with a whole new market, I was left to my own devices, quite literally.
Freelance work ebbs and flows, especially when there are circumstances beyond our control (hello COVID-19!). My advice is to save a bit more when you’re riding a big wave of client income for those times where money flow feels like a drought. Just recently, I had thought I finally figured out the perfect work-life balance with a comfortable amount of client work… Until COVID comes along and shutters all my industry clients’ doors, leaving new content the least of their worries. Times like these, I wish I had saved a bit more, so here I am giving advice to myself for the future.
We’d love to hear more about your work.
I am known for clean, bright food shots… which of course, I am proud of, but also have more up my sleeve in terms of creative capabilities, like graphic design, art direction, and social strategy. On that note, I’m also the Creative Director for @caracara, the company that my best friend Rachel, her brother and I started last year. cara cara is an off-price retail online shop, but with indie brands. Nylon called cara cara “TJ Maxxx’s cooler little sister,” which is spot on. As the creative director, I design our branding, website and marketing, while throwing fruit (literally) into the mix at our shoots.
You can check out my work at daniellegadams.com, where I recently started selling some of my film and digital photos as original prints to make your walls a bit less sad during your quarantine at home. Follow me at @daniellegadams for an overload of sushi shots and my little grey dog @oslotheaussie. Need creative direction or want to chat? Shoot me an email: firstname.lastname@example.org or slide into my DMs.
For good reason, society often focuses more on the problems rather than the opportunities that exist, because the problems need to be solved. However, we’d probably also benefit from looking for and recognizing the opportunities that women are better positioned to capitalize on. Have you discovered such opportunities?
Being a woman, especially in the restaurant + hospitality industry, is finally getting its well-deserved recognition. I love that I can capture and push out content of women rolling their sleeves up, getting just as much done (… but actually more…) as their male counterparts. A woman’s role in the hospitality industry is not just a pretty host or PR + marketing manager. There are so many badass women chefs, restaurateurs and bartenders in the game right now.
- Website: daniellegadams.com
- Email: email@example.com
- Instagram: instagram.com/daniellegadams
- Facebook: facebook.com/adamsdg
- Other: caracara.la
All images by @daniellegadams