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Conversations with the Inspiring Cory Sargeant

Today we’d like to introduce you to Cory Sargeant.

Cory, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Despite studying Art History in college and loving it, I always knew I would have a career in communications as it was in my blood- my family all have a job in this field. I began my career working at art galleries doing marketing and then fell into a fashion PR internship while still in school. Following the internship, I worked at a few different PR agencies and worked my way up. Two and a half years ago, I left my last agency job to start my own PR company, Sargeant PR where I focus on working with up and coming brands in the fashion, beauty and lifestyle arenas.

Has it been a smooth road?
There have definitely been ups and downs especially adjusting at the beginning of going out solo. I think my biggest lesson early on was to make sure I treated new business development as it’s own client. The nature of business and PR is that sometimes clients come and go (don’t let this discourage you…another lesson!), and you always have to have something else coming down the pipeline in preparation for this moment. Another piece of advice is to be strategic with why you are taking on a client and really thinking of how they fit into the larger picture because money is not everything. Is it a brand you see yourself having a longer-term relationship with and growing together? Is it a cool brand that will give you clout and credibility amongst your media friends? Will they help you expand your media contacts and service offerings?

So let’s switch gears a bit and go into Sargeant PR story. Tell us more about it.
Sargeant PR offers a few different services- media relations, influencer relations, event planning, and thought leadership. My specialty is working with up and comer brands and getting them in front of major publications and influencers. I’m most proud of the close relationships I’ve developed with my clients and it is my hope to first and foremost create a foundation of trust and transparency. I think when selecting a PR partner it’s important not only to find someone that delivers results and provides a strategy that fits into your own business plan but someone that is the best personality fit for you too.

It would be great to hear about any apps, books, podcasts or other resources that you’ve used and would recommend to others.
I’m currently reading Daring Greatly by Brene Brown and it’s helped me both in work and in my life overall. It’s all about how your vulnerability is your source of power and creativity. I love the headspace app for quick meditations for stressful days and the app WeCroak for a dose of perspective on what matters. It literally tells you 5 times a day you are going to die and provides you with an inspirational quote. I really like the podcast Expanded to hear inspirational stories from successful people and how they manifested good things in their lives.

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