Today we’d like to introduce you to Chin-Lu (Chinny) Hoffmann.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I get asked very often how I got started in my “side hustle” now turned “main hustle.” The short story is my business partner (my handsome hubby) wanted to retire from both photography companies we owned. At that time, I had a full-time job and we still needed a supplemental income for our family. I told him that I wasn’t ready to shut down my business just yet and I needed some time to pray about the situation. As much as I love and adore newborn babies – in my heart I was also ready to move into a new season where I was able to use more of my gifts and talents on a much bigger scale. I knew that I needed another “creative” business venture – one that was low maintenance, one that I did not have to build from the ground up, and one that was very flexible and easily integrable with my family. One of my big dreams has always been to work with women and help them develop the leadership skills to achieve their wildest dreams. I had many conversations with God about my next steps.
When I wind down at night, I like to scroll on the “explore” page on Instagram. I kept coming across this girl’s page. Her name is Brit, an insanely gorgeous mom who dressed her kids to the 9’s all the time. I didn’t think anything of it. She just kept randomly popping up for the next few months. One night a post got my attention. It was of her and her family infront of a white Escalade. The line that got me was “What an unbelievable blessing it is to have your car PAID FOR….” I was like wait….whattt? #1 What is this chic doing that she got a car paid for and #2 Hook it up!!!! So then I hardcore stalked her page to see what in the world she did.
I then saw a hair post further down. I very relunctantly DM’d her because I was THAT curious. I had a million and 1 questions. She was ever so patient with me and answered all my questions and concerns. I found out that she was an influencer for a luxury anti-aging naturally-based haircare line – the only one in the network marketing world.
I found out through chatting with her that this business has blessed her family in so many ways. One of the ways is that she’s able to put her kids in their dream private school with this side hustle income. I loved the way Brit integrated this business into her life. She did it in such a classy way. I definitely was open and extremely interested in this, especially because hair has ALWAYS been my thing since I was 19 years old.
The only caveat was my husband. He passionately hated the network marketing world and the people who did it. So…I told her, I have to pray about this business venture. If God wants me to do this, he will have to miraculously change my husband’s heart.
God is a God is miracles. He not only changed his heart, my husband is now my biggest supporter and cheerleader. He is so proud of the life I am creating for our family and he loves watching me thrive and flourish right before his eyes. My side hustle has now become my “main” hustle. It has been the biggest blessing. It not only has brought the supplemental income needed, it has also brought the most incredible community around me and ultimately pushes me to constantly be my best self. I have been doing this business for little over a year and I am getting close to getting my white Escalade. This business has ignited a fire in my heart and soul. I love waking up every morning with purpose. It has been a dream come true to work with and empower women. As women, we are capable of loving others more than we love ourselves especially if you are a mother. I am so passionate to show women that their potential is endless and that they were created for greatness. I want women to walk in their God-given potential. I am truly grateful that I get to develop women in leadership and impact countless lives though this business. I’m so excited to take the ones who want to reach the top of the mountains with me and I’m beyond thrilled for what the future holds because I know all my other big dreams will eventually come to fruition through patience, hardwork, perseverance, consistency and time.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has not been a smooth road. Owning your own business comes with roadblocks and endless challenges. In my business, I build leadership teams. Everyone wants to be a leader but not everyone wants to do the hard work to become a leader. Most people don’t even get to see their potential because they quit before they even get started. John C. Maxwell says it the best.
“Committed People Get In the Game and Stay in the Game.
Average People Go to the Game and then Leave the Game.
Everyone gets training, but not everyone takes action.
Everyone gets knocked down, but not everyone gets back up.
Everyone gets burned out/exhausted, but not everyone refuels.
Everyone desires to quit, but not everyone does.
Everyone gets a chance, but not everyone takes it.
Everyone gets today, but not everyone maximizes it.”
My advice for young women who are just starting their journey is first make the decision that you are going to go for it and then never look back. Work on your mindset because it’s the key to help you be successful.
What should we know about Modern Nature? What do you do best? What sets you apart from the competition?
I am an influencer for the #1 anti-aging naturally based skin and haircare line in the USA, Canada, & the UK. I run the majority of my business on wifi. I can be anywhere working as long as there is wifi which makes it very flexible and allows me to have time freedom. I also meet with women weekly to educate and train. I have the opportunity to also network and meet new friends through all the fun events which doesn’t ever feel like “work” because we are always having a blast together. I am known for having good content on my Instagram stories, a motivational public speaker, and for my leadership videos. I am most proud of our Monat Gratitude Program. Our company creates opportunities to give back. They share ideas that always inspire. They start meaningful conversations that matter.
There are two facts that set us apart from other companies. First is our mission is to serve people everywhere, show them how to enjoy beautiful, healthy, fulfilling lives through our exceptional naturally based products, a fun and rewarding business opportunity, and have a culture of family, service, and gratitude.
Second, we have an exclusive product called the “Rejuveniqe Oil” that is a blend of 13 essential luxurious oils that are infused in the majority of our products. It penetrates all three layers of the hair shaft which helps heal your hair from the inside out, increases hair follicle size, and promotes healthy hair growth. Rejuveniqe Oil that is so pure and versatile that it can be used in multiple ways to improve both skin and hair. It includes a very unique molecular ingredient such as vitamins, minerals, antioxidants, beta-carotene and omega-3 fatty acids – that replaces the body’s own natural oils! The proprietary formula helps to prevent oxidative stress, and add incredible volume with long-lasting shine. This is all without the damaging effects of wax and silicone.
What do you feel are the biggest barriers today to female leadership, in your industry or generally?
The great thing about my industry is that it is a fair level playing field. It doesn’t matter if you have a phD or just a high school diploma. Everyone starts at the same place: ground zero. There are actually more women leaders than men in my specific industry. As long as you do the work necessary to continuously grow your skillset, be consistent, and never give up – you will succeed.
- Website: www.chinnylulu.com
- Phone: 949-464-8863
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/chinnylulu/