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Conversations with the Inspiring Bianca Monica

Today we’d like to introduce you to Bianca Monica.

Bianca, please share your story with us. How did you get to where you are today?
Before starting Limone Creative, I was an editor at UrbanDaddy. Before that, I was heavily involved behind the scenes in music publicity.

I realized at UrbanDaddy, I loved working on social media. Eventually, I decided that a full-time corporate job wasn’t the right fit for me, then started Limone Creative.

We’re national (I say this because we’re currently branding a restaurant in Singapore and have worked in Miami, LA, NYC, etc. — SO CRAZY to say but I can’t believe it!) creative agency, based in NY & LA.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No! Definitely not!

There was a point where I was living on my credit card for 6 months when I first left my day job to pursue the entrepreneur life. It’s definitely difficult because there are always going to be ups and downs but I’m finally learning to embrace that.

Advice to women — you’ll succeed with the right amount of hustle, heart, and perseverance. Be excited about your mornings on the way to work. If you’re not, then it’s an issue. Make that change now.

what should we know about Limone Creative? What do you guys do best? What sets you apart from the competition?
Social media, brand management, and creative direction. We do so much! From websites to creative branding, to social media to in-house photography, we do it all!

We’ve worked with some big brands like Triscuit, The Plaza Hotel and Chelsea Market in New York City. It’s super exciting to see our client roster because we work with big and small brands. Lots of women-owned businesses which is fun as well.

I wouldn’t be able to do all that I do without my right-hand woman, Greer. She’s my first hire and overlooks and manages the day-to-day at Limone. She basically keeps being sane.

What sets us apart from others is the authenticity of our work. It’s about the strategy, the vision, and the execution. We’re really great at making our clients feel comfortable and taken care of.

We just recently partnered up with The Moxy Hotel in NYC and curated a day-long event including workouts, panels, workshops and vendors all led by women in celebration of Women’s History Month. It was crazy and completely sold out. The coolest women were there. All intrigued from 9-5 taking notes and everything! It felt so rewarding that my team and I got to create something that other women could learn from.

Looking back on your childhood, what experiences do you feel played an important role in shaping the person you grew up to be?
Hmm, not really! I grew up wanting to be a singer and musician my entire life. Although I’ve hit pause on my music, for now, it’s definitely been a journey realizing that entrepreneurship comes more naturally and effortlessly to me.

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Image Credit:
All Limone Creative, Liz Barclay, Nathan Wahl

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