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Conversations with the Inspiring April Trettel

Today we’d like to introduce you to April Trettel.

April, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I have always been interested in both photography and birth. I attended a birth at the age of 11 because I thought it would be interesting to see. I did not pursue these as careers from the start however. I obtained a master’s in mental health counseling and am a licensed therapist. I loved having a job connecting with other people and helping guide others to improve their lives.

After I became pregnant with my first child, I dove headfirst into all things I could find pregnancy, birth, and breastfeeding related. I spent the pregnancy reading books, watching documentaries, and preparing for my own birth. I felt a strong calling at this time and knew that at some point in my life, I would love to do birth work.

After the birth of my second child, I knew it was time to continue this passion. I started courses and working to teach myself photography. Once I felt comfortable in my photography skills, I continued my training to include birth photography. I love being able to photograph and capture such an amazing, life-changing event. While photographing births however, I had the desire to be hands-on in helping laboring women during the process. It was not long after I completed my birth doula training and started to work as both a birth doula and photographer.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
There have definitely been a number of challenges along the way in the process of taking a left turn to start a new profession. The main roadblocks I have come upon have been navigating the world of starting your own business (without much experience with this prior) and navigating the endless depths of social media.

Advice I have for other women considering starting out in the world of business would be to prioritize some sort of skill acquisition or training in how to start and run a business. The artistic aspect of being a photographer is amazing, but it is important to recognize the art side of the business is just one piece. One must know how to register a business, pay taxes, identify a target audience, and market your business. Having some knowledge about these things will likely help make the process smoother. As far as social media, this is something I am still figuring out and am not sure I have much advice about! I have found that being yourself and being authentic is the best way to approach social media. People do not care if your hair looks perfect on that live video, they care that you are genuine about what you are talking about.

Please tell us more about your work, what you are currently focused on and most proud of.
Currently, I am providing the following services as part of my business: birth doula (including virtual doula services), birth photography, maternity photography, lifestyle newborn photography, breastfeeding photography, and motherhood photography. I have become known for breastfeeding sessions, as many do not know this are a thing! And yet, a lot of people love to capture the special bond of breastfeeding.

My sessions focus on capturing your story and the natural beauty within you. I take pride in the energy I bring to a birth or photography session. At the end of our interaction, I want you to feel comfortable, supported and empowered to be you. You are amazing and your story is important; I am here to support you in telling that story in whatever way you need.

Additionally, to my business services, I also volunteer providing breastfeeding support and babywearing education in my community. I am all about supporting moms during their journey through motherhood. We are meant to do this motherhood thing together and we are stronger when we support one another.

For good reason, society often focuses more on the problems rather than the opportunities that exist, because the problems need to be solved. However, we’d probably also benefit from looking for and recognizing the opportunities that women are better positioned to capitalize on. Have you discovered such opportunities?
Well, being a birth worker specifically brings about more women in this line of business! Some women are drawn to birth work based on their own experiences (like myself!). However, there are many women who start a business in birth work who have not given birth. For myself, having a feminine energy from my doula in my birth space was extremely calming. Women have long been supporting other women in the birth space and there is something so sacred about the energy of feminine support.

In my observations, since starting my business, women are incredibly suited to create a great business network, are super-powered super-humans capable of achieving so many things at once and incredible contributors to our society. In these days, it seems that creating an idea for a business is only limited by your creativity. Women are well suited to chase their dreams and create amazing, successful, and impactful businesses.

Contact Info:

Image Credit:
April Trettel Photography + Birth Services

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