Today we’d like to introduce you to Amriel Perches.
Amriel, can you briefly walk us through your story – how you started and how you got to where you are today.
Art is something that I’ve always been interested in and loved. When I was 6, my mom enrolled me in an after school art academy. I learned how to use mediums such as pastels, charcoal, paints, watercolor, clay, and so many other elements that fed my love for the arts. At the age of 11, I found myself coming home from school so excited to watch the newest episodes of Cake Boss and Ace of Cakes (clearly the coolest kid in the 6th grade… kidding). Art with cakes was something that became new and interesting to me. Instagram wasn’t a huge platform yet so decorated cakes were not a popular item at the time, but it was still something that I wanted to try. My mom took my little 11 years old self to a cake decorating class at a local party shop, where I seemed to be the only one under 60, and I learned the basics of cake decorating; your typical stacking, filling, piping, and so on. I took a couple more structured classes but I found that I had more fun applying my own techniques that I had learned from my five years in art school.
I started practicing whenever I could and finally….. I received my first actual order… And I sold it for a whopping $25! At the time, my mom didn’t want me taking on any orders given the fact I was 11 and still in elementary school… But, I was just so excited about this newfound passion and I’ve felt the same ever since. Over the past ten years, I’ve made a countless amount of cakes, met so many amazing people, made great connections, and have grown my little business. At the end of the day I just really love being part of people’s celebrations whether it be birthdays, weddings, baby showers, or even just for fun!!! Celebrating the life of loved ones will always be the reason I love what I do.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I mean besides the typical 2 am breakdowns that are a given if you choose this profession, then I would say yes! I have been extremely blessed these past ten years with what I do, but I’m still just getting started. I am so happy that I have known what I wanted to do since I was so little. Because of this, I was able to get a head start, and I’m fortunate enough that I’m still able to live with my parents and go to school while pursuing my career. As far as advice goes, I would say that I’m right there alongside you!! Even though I’ve been doing this for ten years, I’m still only 21. Still new to the workforce, still new to being a small-business owner, and still trying to figure this whole crazy life thing out!! But the fun thing about cake decorating is that there is never a bad time to start. Techniques and cake trends are ALWAYS changing!
Thats why I love what I do, something that may have been popular last month is no longer popular the next month. It keeps the job fun! Another thing I love is that there are no rules and no limitations (well besides proper food safety and sanitation rules… haha). But a cake is just a blank canvas. You can take a color or a concept and create absolutely anything you want, something with your own unique twist. ! The last bit of advice I would give is not to take cake decorating too serious… The business aspect yes, but not the creative aspect of it. I would always work myself up because I am a perfectionist and I wanted to be “one of the best”. I just needed to take a step back and admire my fellow decorators, the people that are in this industry are INSANELY talented and create the most beautiful works of art. There are 7 BILLION people in this world and every person has a birthday and celebrates events with cake. So if cake decorating is something you are interested in, then welcome to this crazy party!!!
So let’s switch gears a bit and go into Amriel’s Cakes story. Tell us more about the business.
Although Amriel’s cakes is still in fetus form, I have been very blessed with the opportunities I have been given. I’ve created cakes for Pat Benetar’s granddaughter, Kehlani, the singer’s, baby shower, had a cake appear on Ellen, done a segment on TV with Chrissy Teigen, made Cedrick the Entertainer’s daughter’s sweet 16 cake, and so many other fun events! Having a small business that I have invested so much time and effort into has been one of my greatest accomplishments. Seeing the growth from my first $25 dollar cake to where I am now is reassuring that I’m heading in the right direction. These past ten years have all been focused on BALANCE. I am so thankful for all the people that have supported and poured into my little baby that is Amriel’s Cakes. I’m still working to get to where I want to be, but I am happy with where I am at. These small businesses take a lot of time to grow and I am so happy that I am still able to maintain my schooling and work simultaneously. I am still a full time student and I also am also employed at Charm City Cakes West in West Hollywood. Getting to work at CCCW was another huge accomplishment all on its own, getting to work for Duff Goldman (my idol from Ace of Cakes) has been so challenging, fulfilling, and has pushed me out of my comfort zone in so many ways that have really been able to expand my skillset and knowledge of my craft . It is so inspiring to work amongst such talented people that are so motivated, creative, and passionate about what they do. It makes me so excited and hopeful for the future of Amriel’s Cakes.
Do you have a lesson or advice you’d like to share with young women just starting out?
I would say find the joy in all the little things and through every step of the process. When I become discouraged or feel that I am not where I want to be I will find myself just sitting and thinking about every moment that has got me to where I am. The people I have met and worked with on multiple occasions have become a second family to me. Although in different sectors of the party industry, when we all come together we throw one fun party and we have the best time while doing it. My mom is an AMAZING stylist- (@michellerogers_styling, trust me you want to take a look)- and she has been someone that I have be able to work with very often. The deliveries we go on (although stressful) become my favorite memories with her.
The events we attend, the cities we go to, things we create, things that go wrong that we have to fix are all things I look back on and 1. Laugh at 2. See how each separate event led to a new friend or a new opportunity. (Our neighbors probably think we are insane with the amount of balloons and cakes we leave with every weekend.) Although meeting new people may be hard, and deliveries may be stressful, and the work in general takes everything out of you, really just take the time to take a step back in those moments and appreciate them. Because one day you will look back and remember those times and be so proud of all you have accomplished and it will give you motivation to keep pushing through (and probably bring up some good laughs). So go out and make those friendships, mess up and learn from it, have your melt-downs in the stressful moments, and create beautiful things because those moments are what makes you.
- Email: firstname.lastname@example.org
- Instagram: amriels_cakes
@nolafontanezphotography, @aureliadamorephotography, @caitlinalohilaniphoto