Today we’d like to introduce you to Amanda Cadena.
Amanda, can you briefly walk us through your story – how you started and how you got to where you are today.
In 2010, like most people, I was using social media for personal use… selfies, group photos, party montages, travel shots, food pics, events, etc. It was so easy to share my current situation and update all my friends and family with one upload to my platforms. In addition, the attention from likes and comments would make me feel really cool and good about myself.
In 2013, I started to notice that people were using social media to help build their personal brands. Using their platforms as a business and getting paid for producing content. I became really intrigued by this line of work and started to do some intensive research. To my surprise, it had already been around for years but had looked a little different. Referred to as “bloggers”, these people created websites and on them generated articles for their readers. Some who were really good at it turned it into a career, doing something they loved and getting paid for it. Well, due to the popularity of social media, a new form of “bloggers” had developed, called influencers or content creators. It was very similar to the work of a blogger, but instead of creating blog entries, they generated visual content which they posted to their social media platforms. After these people grow their audience and engagement, they are able to capitalize on their influence. They got to do what they love, become financially stable, and receive remarkable perks. I found this extremely intriguing because I had always dreamed of being able to “do what I love” and get paid for it.
In 2014, I set out to make that happen for myself. I chose to become an influencer in the beauty industry. I loved makeup so much, enjoyed creating looks, and giving makeup tips to people. I worked full time (ugh bills) and did “influencing” part-time. Every day after work, I would come home to create looks for my content. I would post my looks, product details, swatches, videos, tips/tricks, and graphics to give people information on all things beauty. After a LOT of trial and error, equipment investments, and hard work my page began receiving attention in the community. What started as a dream was slowly morphing into my reality, I was a beauty influencer!
For nearly three years, I worked as a part-time beauty influencer. I gained a good amount of followers on Instagram as well as subscribers on YouTube, received tons of free products courtesy of different beauty brands, landed paid brand deals to promote products through my content, got invited to beauty events to network, and gained a ton of experience. The future as an influencer looked promising for me… until I started to slow down.
During my own journey to becoming a successful influencer, I simultaneously created a community repost page dedicated to aspiring beauty influencers. I wanted to help others gain exposure by featuring them on this community platform. The page to date has developed over 481,000 followers (@undiscovered_muas) and has become a huge support community for aspiring beauty influencers. A feature on the page could help a single influencer gain hundreds to thousands of new followers and give them exposure on a bigger platform.
Helping others has always brought me so much fulfillment, so my repost page became a bigger passion/priority than becoming an influencer. Even though I loved everything that came with being an influencer, I could not fight the feeling of wanting to do more. So, I followed my heart, gave up my influencer goals and focused on building support communities (Repost Pages). In addition to running what has now become 4 repost pages, @undiscovered_foodies, @undiscovered_travelers, and @undiscovered_style, I have also dedicated my personal platform to teaching and mentoring influencers and repost page owners. This new journey I have taken has brought me even more fulfillment as I enjoy helping others accomplish their dreams.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
NOT AT ALL! There have been tons of roadblocks on this journey. Ones that have been brought on by outside factors and internal roadblocks. There are too many to name, but one thing I will say is that in order to succeed you will have to push through the hard times. It may not be easy and it may take you some time to recover from the lows, BUT the key is that you NEVER let them stop you. People who prosper are those who do not ever give up despite being knocked down multiple times. So, once you start to make sure that you always remember WHY you are beginning in the first place, it will help you get through the hard times.
What should we know about Undiscovered Creators? What do you guys do best? What sets you apart from the competition?
Undiscovered Creators is a brand I created that helps aspiring influencers gain recognition in their industries. Influencers and content creators is a new form of career and I want to help people become successful in it. It started off with @undiscovered_muas in 2015 when I became really frustrated with the lack of recognition of smaller beauty influencers. There were tons, myself included, who were trying to make a name for ourselves in the industry and we were not receiving any exposure. So, I became the UDM support community and it flourished into a HUGE advocate page for smaller beauty influencers. Now in 2018, we have now branched into fashion (@undiscovered_style), travel (@undiscovered_travelers), and food (@undiscovered_foodies) to achieve the same success and help out influencers/content creators in those industries.
The most rewarding thing is working to help others grow. We take a lot of pride in helping influencers gain exposure and grow their platform/brand. I think the biggest thing that sets us apart is that we put others before our business.
It would be great to hear about any apps, books, podcasts or other resources that you’ve used and would recommend to others.
I love listening to podcasts and watching YouTube videos on motivation. One of my favorite podcasts is actually from my good friend Omar. He runs a podcast and YouTube channel called The Passionate Few where he interviews millionaires/billionaires about their success stories. It is pretty inspiring because most of them have started from rock bottom and now they are earning an income with the top “one percenters”.
I also watch a lot of Casey Neistat and Gary Vee on YouTube, both are incredibly influential. Casey does a lot of tech talks and has videos discussing working on social media. Gary is pretty much king of digital career talk, he also shares a lot of information about social media and digital marketing.
- Website: www.undiscoveredmuas.org
- Email: email@example.com
- Instagram: www.instagram.com/undiscovered_muas