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Conversations with the Inspiring Abby Beaudin

Today we’d like to introduce you to Abby Beaudin.

Abby, can you briefly walk us through your story – how you started and how you got to where you are today.
I moved to Los Angeles from Wisconsin over four years ago after I graduated from college in Missouri. I have always lived around the Midwest besides when I studied abroad in Milan, Italy. Studying abroad definitely played a big role in motivating me to want to try another city. I had always wanted to live in a big city by the beach and thought what better place to give it a shot than LA! I never thought I’d stay past my first year.

Over the past few years, I’ve had the opportunity to work in fashion, entertainment, and am currently working with fashion & beauty brands in retail marketing and event production as an account manager / creative strategist. This job is what turned me bi-coastal, so the past several months, I’ve been back and forth to New York City. I’ve loved being able to learn and discover all the different neighborhoods – there are SO many hidden gems and nice people! Not to mention the amount of Italian food and rooftop bars is next level (two of my favorite things). Needless to say, the Big Apple is truly is a magical place.

Living in Los Angeles is also what sparked my interest in starting a blog on the side. I saw others posting and writing about their personal style, favorite foodie spots and travel stories so decided I wanted to start sharing my own! It gave me a fun way to express myself and use my creative outlet outside of work.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Moving to Los Angeles certainly had its glamour in the beginning, and I had big glittering stars in my eyes seeing palm trees line the streets everywhere, the shops on Rodeo, the Hollywood energy, and the west side beaches. However, the glamour wore off pretty quickly after I got a taste of the traffic, the cost of living and just the pace of hustle required to make it out here. When I first moved, I didn’t have a job lined up, so I took an unpaid internship and got a bartending job at night, so I could pay my bills (keep in mind my rent tripled moving from Missouri).

There are SO many unique opportunities and interesting people in LA – take advantage! My biggest piece of advice is open to new and different opportunities and be ready (and willing) to hustle and work HARD. When I say HARD, I mean be ready to be anything you need to be – from the coffee runner to filling in for your CEO at a new business pitch when their flight back gets canceled. You have to be on your toes and ready at all times.

Most importantly – you have to give LA a full year before you decide to stay or go. The first 6 months are extremely overwhelming depending on your situation moving here. Do you know people? Do you have a job? However, if your answer is no to both, do not let that stop or intimidate you.

What should we know about Sea Salt + Stilettos? What do you guys do best? What sets you apart from the competition?
I have been in account management for over four years now and have worked on a number of high volumes, high caliber accounts across entertainment, non-profit, hospitality and beauty industries. I have spearheaded multiple 360-campaigns – from photoshoot conception to print production and launch. I have lead numerous special projects such as window display design & construction as well as trade show design. I am really proud of a one-of-a-kind infinity mirror room exhibit we produced for a beauty show like the ones you see in LA museums.

I’d say, I specialize in creative marketing strategy. Whether it’s content creation, print production, visual marketing or full campaign execution. I am well versed in taking a client’s idea and making it come to life, or taking a client’s marketing goal and putting a plan into action that will drive results. I hold unique experience in the print industry from working with artwork from conception to finish. I like to think I am also a cost-engineer, I can make caviar out of sushi most days.

What sets me apart? My tenacity. I don’t know how to quit.

Looking back on your childhood, what experiences do you feel played an important role in shaping the person you grew up to be?
Yes, my parents. My dad was in the army and always instilled a “can’t quit, can-do” attitude in us as kids (my brother and I), while my mom was always about holding yourself accountable to things and people you make promises and commitments to (hence why they have been happily married almost 40 years).

Being heavily involved in sports also strongly impacted my work ethic, communication style and ability to coordinate with a team – knowing if I quit, I don’t just let myself down, I let them down too.

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