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Conversations with Brandon Alden

Today we’d like to introduce you to Brandon Alden.

Hi Brandon, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Ever since I was in high school, I felt as if I was an outcast with fashion and the way I expressed myself through clothing. I always knew I wanted to do something regarding fashion, such as like a stylist or a designer and just didn’t know how to go about it. When I first got my start, I was about 19 and it was when the platform Tiktok came out.

I started making fashion content through them because no-one else at the time was really doing fashion. I started a Tiktok series called “Affordable streetwear brands”, and then BAM the next day I woke up I had 15k followers and it kept going up and I kept doing parts to slept on affordable streetwear brands that not many people knew about.

After a while, I started gaining more and more followers and numerous brands hit me up for promotion, such as Half Evil & World Wide Youth, which were brands I was wearing which was so insane to me. What really made me insane is that I loved some of these brands I was into contact with before they were even big. Sam from Half Evil actually met with me in Melrose and we were chopping it up and suggested I start my own brand. Few months later, I started my own clothing brand called Krypt0WRLD. I made it in March and have already gained 14k followers as of November on my Instagram, and also over a 100k followers on my Tiktok account. The meaning behind the name is mysterious world with everything that was going on you just never know what will ever happen in this world.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Some of the struggles were definitely my old job taking up a lot of my time so I really couldn’t put full time into my clothing brand, as long with mental health. Blowing up in your hometown is bittersweet. I had a lot of support but also a lot of hate and my mental really didn’t know how to handle the hate, but I got used to it. Not to also mention COVID was just starting to actually get real and a lot of clothing manufactures got shut down, so it was a slow start but started picking up when we got off the 1st lockdown.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I am the owner of a clothing brand called Krypt0WRLD and also known as a popular fashion creator on Tiktok @Whip333. I would have to be proud of actually being a successful influencer with getting a lot of hate in my hometown for whatever I would do. What really sets me apart from others is probably my work ethic, no matter what I start I always have to finish it. Meaning if I start, let’s say a three-day project, I will stay up that 72 hours to do that task, working just makes me feel good.

Is there a quality that you most attribute to your success?
I say confidence is the main characteristic to my success because It really takes confidence to be in the fashion/clothing industry. Even though fashion doesn’t have a guideline, I feel people all have their own opinion on how clothes should be made or how they should be worn. Being an outcast isn’t easy, but if you’re comfortable in your own skin, it really doesn’t matter what anyone has to say about your outfit or your clothes.

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