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Conversations with Aria Starus

Today we’d like to introduce you to Aria Starus.

Aria Starus brings a special brand of youth and passion to the specialty health food sector. Having grown up in a food entrepreneurial household, Aria has been witness to many facets of the food industry at an early age. Her fascination with health food, production, manufacturing, nutrition, and research and development urged her to get heavily involved in Foodology, her family company. Foodology, which began in the 1980′s has been an innovator in the health food movement. A brand that started out as an urban farm in her backyard developed into a well-known local and national brand that was shipped all over the country. It is here where she gained a wealth of knowledge in sales, marketing, employee management and overall company operations. The mission of Foodology, “providing affordable healthy food to the mainstream community” carries over into her own business philosophy. In 2011 she started Foodies Urban Kitchen which provides small food companies the skills and tools to grow and thrive in the current food manufacturing landscape. Finally, in 2012 she bought Healing Movement. She looks forward to growing this venture and educating the world on how to heal through pure foods.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Smooth hmmmmm, I would say in the grand scheme of things it’s been a smooth ride. Any entrepreneur will tell you that nothing…. is easy and mistakes can be expensive. Foodies have been lucky enough to have a great referral source of very happy customers and thus our retention is quite good. What makes Foodies unique is we really serve a need in the community-if; you fill a strong need I truly feel your path will be less bumpy. Since starting foodies, I have had two children. I would say that has been the biggest juggling act of all. Covid has taken the struggles to an even deeper level. This year has highlighted companies need to adapt and be flexible and surrender to not having an agenda. Throw your ego aside and dive in. We have taken into consideration the state of the world and have carved deeper values to cater to our customer’s visions.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
Foodies Urban Kitchen is a Los Angeles based co-packing facility that is on a mission to facilitate the growth of the specialty food trade in the local market. We specialize in the small scale artisanal brand that is looking to scale up. There is no recipe too complex for us. We have experience with raw food, dehydrated food, vegan, paleo, keto, fermented, Gluten free your name we have made it. From alternative proteins to functional foods to waste reduction, we work with companies that are tackling challenges and creating solutions that change the way we think about food.

Can you talk to us a bit about happiness and what makes you happy?
Happiness is certainly a mindset. When I tone things down, take deep breaths and narrow my wants and desires, I feel truly happy. Happiness is family and friends and a connection to my community. Happiness is nature. Happiness is being with love I love and eating good food. Happiness is looking at what there is to grateful for in this lifetime.

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