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Community Highlights: Meet Tyra Bouhamdan Vassallo

Today we’d like to introduce you to Tyra Bouhamdan Vassallo.

Hi Tyra, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
All my life, I’ve loved languages and cultures and being involved in the community. While in college, I started translating and interpreting for newcomers in small communities and eventually this became a side gig.

So, I finished college, got a job in marketing and communication where I started publishing marketing content for brands who are trying to bridge the gap between business and community realms.

I worked for bilingual publishers, so language continued to be a part of my life, while my translation side gig developed organically, albeit with countless sleepless nights as I juggled it all.

Finally, I decided to quit my job and make my side gig a real thing. That’s when the tough work began, and the business lessons started coming at me!

We all face challenges, but looking back would you describe it as a relatively smooth road?
The first three years were very challenging. We tend to start a business to do what we love, then we learn what we’re really good at, and what we’re not. We realize that we have to make tough decisions to choose the right niche, develop the right processes and hire the right people to make it work.

We sacrifice, we break our ego, and we learn.

Coming from the community side, I quickly learned how easy it is to lose yourself and overlook your self-worth while trying to help others. In those first three years, I learned that helping others at the expense of yourself is not sustainable, so I had to let go of clients, services, and parts of myself that no longer served me or the business.

I felt like I had failed. But in reality, by making the tough decisions, passing on responsibilities to the right people and stepping away to become simply Founder, I was only beginning to understand success and how to measure it.

The second three years of the business were a whole revamp of what it offered, to whom it sold and who it hired. MULTILINGO PLUS/MLPCOM became a niche translation, consulting and content creation agency helping marketing and communication teams to reach audiences authentically in local languages across the Americas.

Although it used to offer 90+ languages, it started to focus expertise on only a handful of languages that could be executed with top quality: English, Canadian French, Latin American Spanish and Portuguese, Chinese, and Haitian Creole, and targeted efforts to serving communities in the US and Canada.

Targeting industries of expertise, MLP offers translation and multilingual consulting services to startups and mid-sized businesses in finance, technology, medical, health and wellness, and consumer packaged goods. It also helps micro businesses get their entire brand off the ground — from domain names to logo design, brand story to website development and design, and website copy to blog writing.

Finally, MLP is at a place where the team does what they love and what they’re good at. It took time, but the journey is worth it.

We’ve been impressed with MULTILINGO PLUS / MLPCOM, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
MLP is a one-stop shop: two agencies in one — translation & localization on one hand, and content creation and consulting services on the other.

We stand for communication beyond translation. We don’t just translate; we communicate in all our top languages to help you reach your audience in the most authentic way possible.

Our greatest value is that we put quality first. In our industry, a lot of services have been treated as commodities, so finding human-run, client-focused, detail-oriented, top-quality service is extremely tough.

We work with our vendors and our clients on a long-term, caring basis. We value relationships and happiness.

We get to know you, your brand, your values, your team, your likes and dislikes and if we all feel good about each other, we work together.

This is human, genuine, quality.

Can you talk to us about how you think about risk?
Choosing to be an entrepreneur is inherently a risk. It’s in everything we do. The biggest risk was quitting my well-paying job to take my side gig to the next level, and that risk was a hard one. I felt like I failed for several years. But we have to be willing to fail in order to learn and eventually succeed — in whatever way we measure success.

Contact Info:

Image Credits:

MULTILINGO PLUS / MLPCOM owns all images

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