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Community Highlights: Meet Toya Williams of AceZuri Cookies

Today we’d like to introduce you to Toya Williams.

Hi Toya, please kick things off for us with an introduction to yourself and your story.
I started my cookie journey in May of 2019. It began with me wanting to make cookies for my daughter’s birthday. I had zero experience in baking from scratch and even less in decorating, but thought I would give it a shot. I realized that it was a lot more tedious than expected. With the help of Pinterest and YouTube, I was able to make a decent set. I was surprised by the compliments I received but that encouraged me to try more. After a few attempts for family, I was hooked. Family and friends supported my business which allowed me to perfect my craft. With their continued support and motivation AceZuri Cookies was created. Word of mouth and social media has played a great role in building my clientele. Over the past two years, I’ve been exploring different avenues to further grow my business. It’s been an exciting journey so far and I can’t wait to see what the future holds!

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Balancing my personal life while trying to establish a business is a struggle within itself. Learning how to divide my time between work, running a business, and being a mother was difficult initially. As I was starting to get the hang of juggling it all, the pandemic happened. It was tough adjusting, but I managed to get through. Now that we’re getting back to “normal” everything seems to be falling back into place.

Appreciate you sharing that. What should we know about AceZuri Cookies?
I specialize in custom-decorated sugar cookies. I provide cookies for all occasions. Although I have only been decorating for a short while my work is above average. I strive to bring each customers’ vision to life, one cookie at a time.

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